As an avid MMA fan, I would have to say that the world of Mixed Martial Arts is looking pretty damn good these days. Between the UFC and Bellator, we seem to have live fights on a weekly basis, and we have a bad-ass community called Mania, where we have 24/7 access to geek out over our favorite hobby.
As a fairly active Maniac, I can’t bite my tongue any longer on the topic of Dana White. If you don’t like Dana because of the way he looks, that’s fine. If you don’t care for his vulgar language, that’s fine too. There are plenty of reasons to dislike someone, all of which are fine and well….but recently; I’ve seen folks insinuate that Dana White isn’t fit for the job, and that the UFC would be so much better off with someone else at the helm. As a successful sales executive working for a Fortune 100 company, I can say with complete confidence that all of you people are completely out of your fucking minds. Some of the shit I hear people bitch and complain about is mind-boggling, considering we’re all fans of this sport. At the end of the day, I can only attribute the hatred to ignorance......
The problem facing all the whiners and complainers is that they are merely ignorant as to what Dana’s job really is. Dana is NOT a commissioner, he’s a PROMOTER. His job is to promote the UFC, and I can tell you from experience that he does a phenomenal job of promoting the UFC. I’m not going to name names, but for all you pessimists that think you can do a better job, quit fuckin telling us why you’re better and show us!! The UFC is a business, first and foremost. It’s about results. It’s about the numbers, and the numbers under Dana’s watch have been astronomical. People are constantly whining about Dana contradicting himself and speaking in an unprofessional manner….whether it’s Kimbo Slice and James Toney fighting in the UFC to calling Randy Couture "anything but Captain America," what all the complainers fail to realize is that he’s doing his job, and he couldn’t give a fuck whether you like the way he’s doing it, or not. Who fuckin cares if he contradicts himself? Who fuckin cares if he says something that isn’t politically correct? Here’s what I care about……when I first started watching MMA, there was an event every 6 – 8 weeks, and it was a PPV. Now, we average 3-4 events every 6 weeks, and more than half of them are free. If Dana was doing such a terrible job, the Fertitta’s would replace him……but the truth is, the Fertitta’s are businessmen, their business has exploded, and Dana isn’t going anywhere.
Unless the dude is marrying your daughter, what the fuck is there to complain about? If you don’t like Dana White, that’s fine, it’s a free country. Call him ugly, call him a dick or whatever…….but to say that the UFC is better off without him, you might as well put a sign around your neck that says "I live in my parents basement, and I don’t think I’m getting out." Either you have no clue what his job is, or you’re completely ignorant about Corporate Marketing. The dude’s loyalty to the brand is unwavering; I wish I had 10 Dana White’s working for me…..the dude lives, eats and breathes the UFC, and I appreciate what he’s done for the sport.
I’ll shut up now…..Enjoy the fights this weekend, along with the other 4 events we have over the next six weeks. It’s a great time to be an MMA fan…….