It's still a little early to pop the bubbly, but the folks at GLORY kickboxing are definitely breaking out the party hats.
That's because GLORY 13: "Tokyo" hit a ratings home run last Saturday night (Dec. 21, 2013) on Spike TV (recap), raking in 659,000 viewers for the cable television network's kickboxing event, including 905,000 eyeballs 9:11 p.m. and another 873,000 at 10:42 p.m., for an impressive haul during peak viewership.
So why the celebration?
There are a couple of key takeaways. While 659k would cause a mass panic at UFC, this is just the third event to ever make the airwaves on Spike TV. In addition, it was being broadcast via tape delay from Tokyo, Japan, so the results were previously available online (see them here).
But most importantly, it was a 38-percent increase from GLORY 12.
The promotion continues to show an upward trajectory for each event and it helps when the fighters hold up their end of the bargain. Daniel Ghita's insane knockout over Errol Zimmerman -- coupled with Nieky Holzken's epic run through the 170-pound tournament -- were two (of many) examples of what makes kickboxing so much fun to watch.
So, who's ready for GLORY 14?