No 'Prime Time' treatment for UFC 168 because show production is 'expensive as hell'

Photo by Esther Lin for MMA Fighting

Ultimate Fighting Championship (UFC) took a play out of boxing’s book, mimicking the "24/7"-style programs with its "Prime Time" series. However, the popular behind-the-scenes mini documentaries might be gone for good because the production is too rich for UFCs blood.

Even though Ultimate Fighting Championship (UFC) is charging $5 more to watch UFC 168: "Weidman vs. Silva 2" on pay-per-view (PPV), the world's leading mixed martial arts (MMA) promotion has decided against promoting it with a "Prime Time" feature because show production is just too damn expensive

UFC President Dana White confirmed the news to reporters at the UFC on FOX 9 post-fight media scrum (watch full video replay here).

"The problem with doing a 'Prime Time' is ... [it] is expensive as hell," White said. "And, it's just not airing in a place where we're getting the right amount of viewers."

Although the biggest fight card of the year, and possibly one of the biggest fight cards of all-time, will not be covered by the mini series, White did not rule out a cancelation for the program altogether.

"It's on hiatus ... not done."

"UFC Countdown" shows will still be filmed going forward.

This is a big decision from the promotion to not award UFC 168 with the "Prime Time" treatment, especially with two high-profile title rematches featured on the card. Chris Weidman defends the Middleweight strap against former champion, Anderson Silva, and the coaches of The Ultimate Fighter (TUF) 18 will finally meet again when Ronda Rousey defends her women's Bantamweight title against her nemesis, Miesha Tate.

"Prime Time" has covered huge fights in the past before, including Quinton Jackson vs. Rashad Evans at UFC 114, Jon Jones vs. Rashad Evans at UFC 145, Cain Velasquez vs. Junior Dos Santos 3 at UFC 166 and, most recently, Georges St-Pierre vs. Johny Hendricks at UFC 167.

For more news on UFC 168: "Weidman vs. Silva 2" be sure to check out our complete event archive right here.

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