Ultimate Fighting Championship (UFC) confirmed that there will be a $5 pay-per-view (PPV) price increase to watch UFC 168: "Weidman vs. Silva," which takes place at MGM Grand Garden Arena in Las Vegas, Nevada, later this month (Sat., Dec. 28, 2013).
And when asked at the UFC on FOX 9 post-fight media scrum that Dana White usually has with reporters, he offered quite the response when asked about the reason behind it.
And that word was abbreviated, as well.
The High Definition (HD) cost of ordering pay-per-view (PPV) events, are usually a standard $54.95; however, for UFC 168, which White stresses is a one-time only affair, the price will increase to $59.95.
"Just that fight ... we had some guys that got together in the office and decided to do that," White confirmed.
There is no doubt that fight fans will be upset with the decision since there is no concrete logic behind the hike. It is not that big of an increase, but many wonder why even jack up the price. It is the first time the company has ever increased the price for a particular PPV event.
Is UFC 168 in such higher standing than any other event in the past?
White finds a solution to the problem if some are disappointed, and it may lean toward sarcasm than actual reasoning.
"Five bucks -- have a couple of more friends, have them to come over."
White admitted that he did not make the decision and that it was a group who made the decision. He also said that Lorenzo Fertitta was the one who had the last word to set the price point in stone.
UFC 168 takes place at MGM Grand Garden Arena on Dec. 28, 2013, featuring the Middleweight championship rematch between Chris Weidman and Anderson Silva, as well the women's Bantamweight championship rematch between bitter arch rivals Miesha Tate, and division champion, Ronda Rousey. Also on the card is a highly anticipated Heavyweight clash between Josh Barnett and Travis Browne.
For news and notes pertaining to UFC 168: "Weidman vs. Silva 2" check out our event page here.