UFC 168 PPV price increase: Dana White brushes off extra $5

Photo by Esther Lin for MMA Fighting

UFC 168: “Weidman vs. Silva 2,” which takes place at MGM Grand Garden Arena in Las Vegas, Nevada, features two title fights, arguably the most anticipated matches of the year, capping off an extraordinary 2013 for the promotion. And that seems like a good reason to charge fight fans a little extra for ordering the pay-per-view (PPV) broadcast.

Ultimate Fighting Championship (UFC) confirmed that there will be a $5 pay-per-view (PPV) price increase to watch UFC 168: "Weidman vs. Silva," which takes place at MGM Grand Garden Arena in Las Vegas, Nevada, later this month (Sat., Dec. 28, 2013).

And when asked at the UFC on FOX 9 post-fight media scrum that Dana White usually has with reporters, he offered quite the response when asked about the reason behind it.

"Because."

And that word was abbreviated, as well.

The High Definition (HD) cost of ordering pay-per-view (PPV) events, are usually a standard $54.95; however, for UFC 168, which White stresses is a one-time only affair, the price will increase to $59.95.

"Just that fight ... we had some guys that got together in the office and decided to do that," White confirmed.

There is no doubt that fight fans will be upset with the decision since there is no concrete logic behind the hike. It is not that big of an increase, but many wonder why even jack up the price. It is the first time the company has ever increased the price for a particular PPV event.

Is UFC 168 in such higher standing than any other event in the past?

White finds a solution to the problem if some are disappointed, and it may lean toward sarcasm than actual reasoning.

"Five bucks -- have a couple of more friends, have them to come over."

White admitted that he did not make the decision and that it was a group who made the decision. He also said that Lorenzo Fertitta was the one who had the last word to set the price point in stone.

UFC 168 takes place at MGM Grand Garden Arena on Dec. 28, 2013, featuring the Middleweight championship rematch between Chris Weidman and Anderson Silva, as well the women's Bantamweight championship rematch between bitter arch rivals Miesha Tate, and division champion, Ronda Rousey. Also on the card is a highly anticipated Heavyweight clash between Josh Barnett and Travis Browne.

For news and notes pertaining to UFC 168: "Weidman vs. Silva 2" check out our event page here.

X
Log In Sign Up

forgot?
Log In Sign Up

Please choose a new SB Nation username and password

As part of the new SB Nation launch, prior users will need to choose a permanent username, along with a new password.

Your username will be used to login to SB Nation going forward.

I already have a Vox Media account!

Verify Vox Media account

Please login to your Vox Media account. This account will be linked to your previously existing Eater account.

Please choose a new SB Nation username and password

As part of the new SB Nation launch, prior MT authors will need to choose a new username and password.

Your username will be used to login to SB Nation going forward.

Forgot password?

We'll email you a reset link.

If you signed up using a 3rd party account like Facebook or Twitter, please login with it instead.

Forgot password?

Try another email?

Almost done,

By becoming a registered user, you are also agreeing to our Terms and confirming that you have read our Privacy Policy.

Join MMAmania.com

You must be a member of MMAmania.com to participate.

We have our own Community Guidelines at MMAmania.com. You should read them.

Join MMAmania.com

You must be a member of MMAmania.com to participate.

We have our own Community Guidelines at MMAmania.com. You should read them.

Spinner.vc97ec6e

Authenticating

Great!

Choose an available username to complete sign up.

In order to provide our users with a better overall experience, we ask for more information from Facebook when using it to login so that we can learn more about our audience and provide you with the best possible experience. We do not store specific user data and the sharing of it is not required to login with Facebook.

tracking_pixel_5349_tracker