Ultimate Fighting Championship (UFC) President Dana White recently said UFC 168 -- which goes down on Dec. 28, 2013 from Las Vegas, Nevada and features a middleweight title fight between Chris Weidman and Anderson Silva -- would be the biggest pay-per-view (PPV) in the history of the company.
Even bigger than this weekend's UFC 167 event, the mixed martial arts (MMA) promotion's 20th Anniversary show, which features a welterweight title fight between Georges St. Pierre and Johny Hendricks.
While that remains to be seen, it seems UFC 167 is off to one hot start in the money-making department, as Seat Geek reveals that tickets to the show are demanding big bucks. But, more importantly, they're selling.
So what does that mean?
Basically, UFC 167 is the most in-demand event in the promotion's history:
At an average ticket price of $580 per ticket, UFC 167 is the most in-demand UFC event in history. Prices on the secondary market are nearly double what they were for UFC 166 in Houston last month, which drew an average resale price of $302 per ticket.
The cheapest tickets available for UFC 167 right now are listed at $299 per ticket for seats in the corner of the 200-level at the MGM Grand, but we've seen people pay as much as $2,800 per ticket for floor seats next to the cage.
Before UFC 167, UFC 137 (Penn vs. Diaz) at Mandalay Bay had been the most expensive ticket in UFC history, having drawn an average resale price of $578 per ticket.
Perhaps the intrigue of potentially seeing "GSP" lose his title to the hard-hitting "Bigg Rigg" is what's drawing people to "Sin City."
While those numbers won't produce PPV buys, it's safe to assume that if fight fans are willing to pay top dollar to gain entrance into the MGM Grand Garden Arena to watch "Rush" attempt his ninth consecutive title defense, most would be willing to shell out their hard-earned coin to watch it from the comfort of their own home.
With tickets for admission being in such high demand, it's easy to understand why "Rush" is one of the highest paid fighters on the UFC roster.