Why build new gyms when you can just buy existing ones and change the logos?
That appears to be the latest move from ZUFFA, parent company of Ultimate Fighting Championship (UFC), buying L.A. Boxing in an effort to expand its "UFC Gym" across the country. Current locations include California, Hawaii (overseen by BJ Penn!), New York and Australia.
UFC President Dana White confirmed the purchase earlier today.
The UFC Gym enterprise, a concept that was formally introduced in early 2009, is expected to grow to as many as 400 gyms across the United States within five years.
While members won't necessarily learn how to fight, they will endure similar training opportunities and have access to fighters who drop in for meet and greets, as well as enjoy extended benefits such as priority access to tickets and first-look privileges to news and events.
It's a great way for UFC and MMA fans to get in shape without having to get their butts kicked in the process.