Who's bad?

Ultimate Fighting Championship (UFC) middleweight contender Michael Bisping, apparently, as he gears up for a UFC 152 throwdown opposite Brian Stann on the pay-per-view (PPV) main card scheduled for this Saturday night (Sept. 22, 2012) in Toronto.

At least, that's how it's being marketed.

Part of that likely stems from Bisping's history of shit-talking, which has earned him the status of fighter who mixed martial arts (MMA) fans love to hate, from his multiple appearances on The Ultimate Fighter (TUF) to his loogey-filled legacy with Jorge Rivera.

As "The Count" tells The Telegraph, there's really no other way to market a fight against the "All American."

"I've got nothing but respect for Brian Stann. I have no problem with him personally. I'm just trying to make it a little bit more interesting for the fans. We spent a bit of time together at the press conference and I think he knows I haven't said anything too offensive and I'm only having a bit of a laugh with the guy. I suppose that's the way they're marketing it. In fact, I'm sat in this office in Las Vegas and there's a piece of paper here that says ‘UFC 152 – Saturday. American Hero versus British Bad Boy.’"

Stann, a combat veteran who served in Iraq, was awarded the Silver Star for his service in the United States Marine Corps. He also punched his way to the World Extreme Cagefighting (WEC) light heavyweight title back in 2008 by pasting Doug Marshall.

Booing him is unpatriotic! You must all chant "USA! USA!" when he fights or you're a commie pig.

No matter who you root for this weekend, the winner is likely in line for a 185-pound title shot -- or at the very least -- an eliminator bout opposite the winner of Chris Weidman vs. Tim Boetsch, who tangle at UFC 155 in December. See more on that fight here.

So, are you pulling for the American hero? Or the British bad boy?