Ultimate Fighting Championship (UFC) Light Heavyweight Champion Jon Jones continues to line up his sponsorship deals, because he's a businessman, heading into the UFC 152: "Jones vs. Belfort" pay-per-view (PPV) event scheduled for this Saturday night (Sept. 22) in Toronto.
"Bones" has extended his exclusive equipment contract with Everlast Worldwide Inc., and will "continue to train exclusively with Everlast equipment, as well as play a prominent role in global marketing initiatives."
From the Sacramento Bee:
"Everlast has been in my corner since the early stages of my career. Their loyalty and support have gone a long way in helping me prepare for each fight. Knowing I can trust them to provide the best equipment for each training camp allows me to solely focus my attention on my opponent. I am grateful to have this partnership and look forward to remaining part of the Everlast team for many years to come."
Jones recently broke the news that he'd fulfilled a lifelong dream by signing a multi-year endorsement deal with NIKE, Inc., the sportswear giant known worldwide for its "swoosh" logo and sneaker monopoly. Nike is no stranger to combat sports, also housing Filipino fight phenom Manny Pacquiao.
But it looks like Jones is still hanging on to Everlast ... because Nike won't last forever.