"Mo' money, mo' money, mo money"
Ultimate Fighting Championship (UFC) Middleweight champion Anderson Silva made history last year, becoming the first UFC fighter, at the time, to sign an endorsement deal with sports apparel giant, NIKE.
The deal, however, was exclusive to his home country of Brazil, according to his manager, Ed Soares, but now the partnership with the blue chip juggernaught is going global (via Bloody Elbow):
"It started off as Nike Brazil, but it has since been made a global deal. I don't think there's another mixed martial arts athlete on the planet that deserves that more than Anderson. He's one of the best athletes out there that fits that mold, the face of Nike. Look at all the people they've sponsored. People have compared Anderson as the Michael Jordan of MMA. The best of the best have always had some sort of affiliation with Nike, and I think the brand fits Anderson better than any other MMA athlete in the world."
No longer limited to his native land of Brazil, "The Spider" will now endorse the famous "Swoosh" product in his fights in the United States, as well as other nations all over the globe --- undoubtedly blowing up his popularity, and presumably, his bank account
Life is only getting better for the 185-pound wrecking machine, who was also sponsored by Burger King for his rematch with Chael Sonnen at UFC 148. The fast-food chain paid him a cool $500,000 for sporting the infamous "BK" logo on his fight shorts.
It's truly good to be "King."