FanPost

Jon Jones signs a global sponsorship with Nike and thus the globalization of MMA begins

2wovrde_medium

via i49.tinypic.com





According to MMA fighting and Bloody Elbow as well as other sources the undisputed Light Heavyweight champion of the world Jon "Bones" Jones just signed a multi-year deal with the world's most well known sports apparel brand Nike. This does not come as a surprise considering the year Jones just had but it is nevertheless very compelling. Jones will be featured in world wide advertising campaigns and could have his own line of gear and shoes; although Jones is not the first MMA fighter to sign with such a globally recognized brand he is arguably the first to have a sponsorship deal of this magnitude. This could mark the beginning of a new trend in MMA where the very best fighters and champions end up signing very lucrative deals with mainstream brands like Nike, Puma and Adidas with contracts not unlike those of NFL and NBA players. Needless to say that this will help in making MMA a more globally recognized sport. The importance of this deal could not be overstated. However in more important news it remains to be seen if other brands will rush to sign Matt "the hammer" Hammil (the only man to defeat Jones) to a similar deal as a way to counter Nike, nor do we know whether Ambien will sign Jon Fitch or Ben Askren in a similar fashion as a show of their appreciation, i guess as fans all we can do is wait and see.

http://www.mmafighting.com/2012/8/8/3228510/nike-signs-ufc-champion-jon-jones-to-global-sponsorship-deal

X
Log In Sign Up

forgot?
Log In Sign Up

Please choose a new SB Nation username and password

As part of the new SB Nation launch, prior users will need to choose a permanent username, along with a new password.

Your username will be used to login to SB Nation going forward.

I already have a Vox Media account!

Verify Vox Media account

Please login to your Vox Media account. This account will be linked to your previously existing Eater account.

Please choose a new SB Nation username and password

As part of the new SB Nation launch, prior MT authors will need to choose a new username and password.

Your username will be used to login to SB Nation going forward.

Forgot password?

We'll email you a reset link.

If you signed up using a 3rd party account like Facebook or Twitter, please login with it instead.

Forgot password?

Try another email?

Almost done,

By becoming a registered user, you are also agreeing to our Terms and confirming that you have read our Privacy Policy.

Join MMAmania.com

You must be a member of MMAmania.com to participate.

We have our own Community Guidelines at MMAmania.com. You should read them.

Join MMAmania.com

You must be a member of MMAmania.com to participate.

We have our own Community Guidelines at MMAmania.com. You should read them.

Spinner.vc97ec6e

Authenticating

Great!

Choose an available username to complete sign up.

In order to provide our users with a better overall experience, we ask for more information from Facebook when using it to login so that we can learn more about our audience and provide you with the best possible experience. We do not store specific user data and the sharing of it is not required to login with Facebook.

tracking_pixel_5349_tracker