Great news for all you up-and-coming mixed martial arts (MMA) fighters. Heck, even some of you seasoned veterans might get in on this action, as well.
Former Ultimate Fighting Championship (UFC) Light Heavyweight Champion Tito Ortiz has started Primetime 360 Entertainment & Sports Management Inc., a sports-management agency in Huntington Beach, Calif., representing fighters and athletes, in addition to entertainment artists.
Orange County Business Journal brought word of the upstart business earlier today.
According to the report, Primetime 360 launched with former Strikeforce Women's Featherweight Champion Cristiane "Cyborg" Justino, as well as one-time Ultimate Fighter (TUF) 5 contestant Rob Emerson as clients. The former is serving a one-year steroid suspension while the latter fights sporadically on the regional circuit.
But hey, if MC Hammer can do it, Tito can too.
Despite his tumultuous past with the UFC brass, "The People's Champion" has been around the fight game for over 15 years and certainly knows his onions. He'll also have the guidance of friend, attorney and now partner, George Prajin.
Two heads are better than one and a half.
Ortiz was on the losing end of a unanimous decision to Forrest Griffin, when the two rivals squared off in a third and final fight at UFC 148 earlier this year in Las Vegas, Nevada. Upon his retirement, he reportedly turned down an offer from ESPN to pursue his own ventures, starting with Primetime 360.
Who's signing up?