Late last week, "Bones" broke the news that he'd fulfilled a lifelong dream by signing a multi-year endorsement deal with NIKE, Inc., the sportswear giant known worldwide for its "swoosh" logo and sneaker monopoly, who also dropped boxing legend Manny Pacquiao from its stable in the process.
So why are some mixed martial arts (MMA) fans scratching their heads?
What should be considered a landmark deal with the mainstream sports world has been marred by Jones' recent run-in with the law, something not lost on outspoken World Wrestling Entertainment (WWE) superstar CM Punk, who blasted the partnership via his official Twitter account shortly after the signing.
Those comments after the jump.
Let's reward more drunk drivers with endorsement deals! #responsibility
For those of you keeping score at home, comments from the "straight-edge superstar" were re-tweeted 1,215 times and saved to 319 "favorites."
Jones plead guilty to Driving While Intoxicated (DWI) after crashing his Bentley into a utility pole in his home state of New York back in May. The arrest cost him $1000 and a six-month suspension of his driver's license, among other penalties, but it did not cost him a mega-deal with one of the world's biggest sports retailers.
Did NIKE drop the ball?
Like it or not, Jones (who recently apologized for his misstep) may be the face of the Octagon for years to come, assuming he can successfully defend his 205-pound strap against Dan Henderson at the UFC 151 pay-per-view (PPV) event from the Mandalay Bay Events Center in Las Vegas, Nevada, on Sept. 1, 2012.
Where do you stand on Punk's comments? Was he out of line -- or simply speaking for the silent majority?