Former Ultimate Fighting Championship (UFC) Light Heavyweight Champion Tito Ortiz (who will be gracing the Octagon for the last time when he takes on Forrest Griffin at UFC 148 on Sat., July 7, 2012) has always been about establishing and building his own brand.

It's always been a priority to him that people remember him and, love him or hate him, he's been successful. "The Huntington Beach Bad Boy" recently appeared on "Inside MMA" to discuss his personal goals for life outside the cage, but he also took some shots at current UFC Middleweight Champion Anderson Silva, who he believes has done little to establish himself as anything but a "guy who knocks people out."

"I understand the business. I understand that I wasn't gonna be able to fight for the rest of my life. I wish I could teach the fighters that same concept of thinking of something for after the life of fighting. There's a lot of fighters who were world champions in the UFC, who, they won the title, and that's all they did. You got guys like Georges St. Pierre, who people love. He's awesome. He does all the P.R., he does everything -- he fights great. But there's a lot of guys who are great fighters who people don't even remember, world champions. People remember a Brazilian guy, a guy who knocks people out. You've gotta make an image."

Not that it's a terrible thing to be known as, if you're a fighter.

What do you think, fight fans? Is "The People's Champion" accurate in his assessment? Or should the soon to be hall-of-famer stick to making t-shirts and let "The Spider" handle his own marketing?

What say you?