EA Sports, which two years ago Ultimate Fighting Championship (UFC) President Dana White referred to as a "goofball company" that "sucks," has acquired the licensing rights from rival THQ to produce the mixed martial arts (MMA) promotion's future video games.
White revealed the "multi-year, multi-product partnership" at the Electronic Entertainment Expo in Los Angeles, Calif., earlier today (June 4, 2012). The transfer and split with THQ "made sense to all parties," according to a statement from the rival video game developer's CEO, Brian Farrell.
No potential release date or timeframe for the EA Sports-developed, UFC-themed video game is known at this time.
During its time with the UFC, THQ released its "Undisputed" series in 2009 and 2010. EA Sports, meanwhile, rolled out its own, "EA Sports MMA" game around the same time. Many gamers actually preferred the gameplay of EA's title; however, the limited roster that was highlighted by Fedor Emelianenko and Randy Couture, among few other mainstream notables, deemed it virtually irrelevant.
That's now about to change. So, too, is the tune that White is singing about EA Sports.
"There's no one better at creating authentic sports videogames than EA Sports, and we're excited to have a partner who shares our vision of deep, connected and multi-platform global game experiences," said UFC President Dana White in a statement (via USA Today).
Watch what White had to say about the new deal with EA Sports earlier today at the Electronic Entertainment Expo: