Ultimate Fighting Championship (UFC) is about to add quite a bit of international flavor.
That is, according to UFC President Dana White, who earlier today at the UFC 150 announcement press conference relayed a plan for a pair of new markets. In fact, he said the world's largest mixed martial arts (MMA) promotion is expecting to hold events there in the near future.
The first market announced, was India, which has been rumored and discussed for a while now. Local promotions like Super Fight League have already warmed up the landscape in advance:
"We've been working on India. We're going into India. That's already done. We're already on television there and now we're gonna bring a live event there very soon."
The other announcement was a bit more surprising.
Yup, South Africa, host to the last World Cup in soccer. Here's what White had to say:
"Literally, I'm not kidding you, three days ago, we're about to launch a deal down in South Africa. Actually, mixed martial arts is huge in South Africa right now. There's a show down there now that I just heard about that's doing 1.2 million views every time out. The sport is booming all over the world and yes, South Africa's next. That's where we're going."
UFC has never held an event on the continent of Africa, with the most likely closest show being UFC 112 in Abu Dhabi back in 2010.
Do you think they'll find success, especially if the market is as ripe as the UFC President makes it out to be?
Let's hear your thoughts.