It's not every day that the head honchos of Ultimate Fighting Championship (UFC) get to talk shop with the top financial media outlet The Wall Street Journal.
Speaking with reporter Lee Hawkins on the show WSJ Live, both UFC executives Dana White and Lorenzo Fertitta discussed some of the specifics of the MMA business. Sure, there's plenty of the same talking points, but it's a nice glimpse into their partnership up top.
The bold claims were there as well with White saying he's not competing with the NFL, but more globally with the likes of soccer.
Is he blowing smoke or do you agree?