ATLANTA, GA - FEBRUARY 16: UFC President Dana White speaks with the media after a press conference promoting UFC 145: Jones v Evans at Philips Arena on February 16, 2012 in Atlanta, Georgia. (Photo by Scott Cunningham/Getty Images)
The Ultimate Fighting Championship's PR team has been working overtime lately.
What with light heavyweight champion Jon Jones' recent DWI guilty plea, Arianny Celeste's domestic squabbles and a plethora of failed drug/steroids/testosterone tests, most notably by actual and intended title challengers as well as champions Nick Diaz, Cristiane Santos and Alistair Overeem, you'd think it might be time to start working up a policy on such matters.
Not the case.
UFC President Dana White still plans on taking things as a case-by-case basis (via 5thRound):
"I'm gonna take it as it comes. I hear this stuff all the time, and it seems like a lot lately. This isn't the NFL. This isn't the NBA. This is a completely different business. This is a completely different business model."
Much more from White after the jump:
According to White, the major public incidents are just the tip of the iceberg for him.
"You guys look at the whole PED side of this and what's going on, and then you look at guys getting in trouble, and there's just so much that goes on. The stuff that we're talking about is the stuff that's public, the stuff you see. Do you know how much shit goes on that you have no idea that goes on?"
The head honcho explained why he feels a broad policy simply isn't efficient with the way he currently runs business, even if it could lighten some of his load.
"We're dealing with human beings. I don't even know how you could [enforce a code of conduct]. How you could have a code of 'If you say this, this happens, if you do this, that happens.' You take it case by case and you deal with it as it should be dealt with."
The annual Zuffa Fighter Summit is just around the bend. You'd think that White and the rest of the Zuffa brass would at least be considering giving their 'contractors' a heads up on what can fly and what doesn't, even if it's supposed to be typical common sense.
What say you, Maniacs?