NEW YORK NY - JANUARY 13: Lorenzo Fertitta UFC Chairman and President speaks during a press conference to announce commitment to bring UFC to Madison Square Garden and New York State at Madison Square Garden on January 13 2011 in New York City. (Photo by Michael Cohen/Getty Images)
Move over Super Fight League, you're no longer the top dog in India's mixed martial arts (MMA) scene.
That's because ZUFFA, parent company of Ultimate Fighting Championship (UFC), today announced a multi-year partnership with Multi Screen Media (MSM) -- a subsidiary of Sony Pictures Television -- to broadcast UFC programming in India on MSM’s new sports channel "SIX."
From UFC co-owner Lorenzo Fertitta via today's release:
"When we went to India over a year ago I felt the market held enormous potential for the UFC. India has a long history of martial arts and traditional wrestling like Kushti. Indian athletes have also demonstrated world-class levels in combat sports as evidenced by the country’s 2008 Olympic medalists in wrestling and boxing."
The programming deal includes live UFC events as well as pre-recorded specials from the ZUFFA tape library. In addition, fans can now access separate exclusive content at Facebook India and UFC Twitter India by clicking here and here.
Could a UFC live event in India be far behind?