Here's a shock: Boxing blowhard Bob Arum is taking another jab at Ultimate Fighting Championship.
The fossilized fight promoter is playing rope-a-dope with the ZUFFA pay-per-view (PPV) buys, indicating that numbers are down since the world's largest fight promotion landed its blockbuster deal with FOX Sports back in 2011.
"There is no real competition between boxing and the UFC. There is a very small cross-over (of fans who buy both boxing and UFC PPVs) eight percent. It's a totally different game plan from what we (boxing) have. Going on Fox TV is okay but I don't know if it helps their pay-per-view (PPV) numbers. It's a mixed bag. Their numbers have been very, very bad on PPV (since the Fox deal) because people say we can get the same thing for nothing why should we pay? You can't make value judgments with the very small window that they've had. Let's see how it works out over a year. I thought (the Fox deal) was very very good but now I'm having some second thoughts. Their numbers really are not improving on PPV, indeed they're getting worse. These shows are not distinguishing themselves from the Fox shows. It's all like one same thing, it's UFC."
Despite the peaks and valleys of the PPV business model, I don't get the impression the UFC brass believe the sky is falling just yet, especially considering that UFC President Dana White has already gone on record stating the day will come when UFC PPV's go the way of the passenger pigeon.
Arum dishes more dirt, after the jump.
More on the UFC's pay-per-view business right here.