AVONDALE, AZ - NOVEMBER 13: UFC middleweight champion Anderson Silva speaks to a crowd prior to the NASCAR Sprint Cup Series Kobalt Tools 500 at Phoenix International Raceway on November 13, 2011 in Avondale, Arizona. (Photo by Rainier Ehrhardt/Getty Images for NASCAR)
Ultimate Fighting Championship (UFC) today (Feb. 7, 2012) announced the winners of its second-ever Twitter incentive program, cutting checks to the fighters who made the most of their social media outlets over the last quarter (ending Dec. 31, 2011).
Each award, which was initially unveiled across three categories earlier this year at the promotion's annual Fighter Summit, nets a $5,000 bonus.
Riding the enormous wave of UFC 134: "Rio," several Brazilian mixed martial arts (MMA) fighters cashed in at the end of 2011's fiscal third quarter. Some of them are still hanging 10, but the promotion added a few fresh faces this time around, too.
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After Ellenberger's huge knockout upset of Jake Shields late last year, as well as Le's Octagon debut against Wanderlei Silva at UFC 139, which he lost via thrilling technical knockout, it's no surprise to see their accounts swell. Ludwig was also singled out for his "Fastest Knockout in UFC History" campaign that ultimately convinced company president Dana White to re-write the record books.