Former Ultimate Fighting Championship (UFC) Light Heavyweight Champion and reigning Vice President of Business Something-or-Other Chuck Liddell gets back inside the Octagon to flash his trademark celebratory pose in this sneak peek of the new Kia Motors Super Bowl commercial.

Companies looking to make an impact with their advertising usually spend a bazillion dollars for NFL airtime because the Super Bowl has been, and continues to be, one of the most watched television programs of the year. That equates to a corporate game of one-upsmanship.

Who will have the most creative/shocking/funny ad of the year?

For those of you Maniacs checking out the big game this Sunday (Feb. 5, 2012), featuring the New York Giants vs. the New England Patriots, our own Geno Mrosko and his vaunted #GenoTime will be live blogging the game in our traditional Super Bowl open thread and discussion.

Be sure to stop by and bag on your fellow Maniacs, it always turns out to be an entertaining thread. In the meantime, what do you think of "The Iceman's" latest endeavor?