Check out this creative advertisement churned out by the UFC marketing team in advance of UFC 154 which features welterweight champions Carlos Condit and Georges St. Pierre.
It's getting close to crunch time.
With less than a week until the elections, the politicians are ramping up their attacks and the rhetoric is getting taken to extreme levels. And what bigger issue faces the welterweight division than Georges St. Pierre's streak of one-sided title defenses which go to the judges' scorecards?
Carlos Condit may have had a methodical victory in his last bout over Nick Diaz, but don't you dare forget the monster that tore through the welterweight division to earn that shot, stopping Dan Hardy, Rory MacDonald and Dong Hyun Kim in the process while picking up "Fight of the Year" candidate bouts against both Martin Kampmann and Jake Ellenberger.
According to this advertisement, Condit stands for knockouts and actual board shorts, not lewd behavior and super tight spandex.
It's a pretty clever promo for UFC 154, the type of creativity that deserves to be commended. Let's hope the vaunted UFC marketing machine can keep churning out similarly unique content in the lead-up to UFC 154 later this month (Nov. 17, 2012) in Montreal, Quebec, Canada, which features both Georges St. Pierre and Carlos Condit unifying the welterweight titles.
Who will you be backing on the 17th, Maniacs?