UFC 129 sold out nearly immediately with extra seats having to be released to keep up with demand at the Rogers Centre in Toronto, Ontario.
That's not nearly the case this time around.
After a pair of knee injuries have kept "GSP" from competing for the last 18 months, he'll finally be returning to the cage to unify his title with interim welterweight beltholder Carlos Condit. This time to considerably less fanfare despite taking place in his backyard of Montreal, Quebec, Canada.
Less than three weeks out from the event, there are still plenty of seats available in every section.
UFC director of Canadian operations Tom Wright has his own theory for the current dillemma and he tells The Vancouver Sun all about it.
"I think there are fans who are saying, 'You know what? I'm really excited about GSP's return and I love the fact that we've got Kampmann versus Hendricks in the co-main event, and we've got a bunch of Canadians on the card. But you know what? I bought my tickets 12 weeks out for Calgary and a whole bunch of things happened. I'm going to wait until it's a little closer.'"
The spurned fans waiting to make sure they get their money's worth actually does make sense considering what happened earlier this year with the promotion's debut in Calgary at UFC 149, a card that was absolutely decimated by injuries which resulted in one of the most lackluster events in UFC history.
Ultimate Fighting Championship is also coming off the first cancellation of an event in the promotions history with UFC 151 getting the ax just eight days out from the scheduled show just two months ago.
It's no wonder some fans may have reservations.
Regardless, Wright still believes the event will be sold out by the time both men step into the cage against each other.
What do you think of Wright's theory? Does it hold water?