Vancouver, BC (January 17th, 2012) - Roots of Fight, a new lifestyle apparel brand focused on connecting the history and evolution of boxing and martial arts, pays tribute to Muhammad Ali on his 70th birthday, today, January 17, 2012.
To grasp the true power of any cultural force, you have to know its history. That idea holds true across all arenas from politics to music to literature and, particularly, to combat sports. With greater context comes deeper appreciation. Roots of Fight celebrates the icons of the past and present who contributed to the phenomenon of mixed martial arts (MMA).
Roots of Fight is more than just an apparel company. It explores the storied bloodlines of all combat sports and examines how they relate to one another. Each piece of clothing has a story to tell. Roots of Fight conveys that story through a stunning collection of mini documentaries featuring commentary from fighters and personalities across all disciplines as well as cultural icons.
"It seems fitting to launch our brand with a video homage to Muhammad Ali. He dominated the sport of boxing and American culture for decades" says Jesse Katz, President of Roots of Fight. "The Greatest of All Time is turning 70 today, and we felt our first Ali video would make a fitting tribute to the champ."
The first release in the Roots of Fight documentary collection features some classic Ali footage along with commentary from sport legends and fighters such as George Chuvalo, Bas "El Guapo" Rutten, Eddie Bravo, Mark Munoz, and one of Ali's greatest fans, Hip Hop Icon Snoop Dogg.