UFC 142 PPV buys: Building a brand, with long-term buy rates in mind

Good points. If I had to guess I’d say the burate will come in at around 200,000. That would mostly be icing on the cake, however, as the primary revenue generated for this event came from the Globo Rede contract. The numbers I’m most interested in are: paid attendance, live gate and Globo Rede television ratings. I’m not sure if the live gate will ever be known or not, but hopefully attendance and ratings will be known soon.

I cannot stress that enough and you don’t have to be any sort of expert to understand that. Clearly it was meant to build the brand in Brazil and I’m sure it did a fine job of that, but that is completely separate from the card costing $45-60 in the U.S. More people would have watched it here and it would have been good advertising for the UFC and their Featherweight Champion.

Also, I understand armchair PPV buyrate analysis can be very amateurish at times but when it comes down to it that’s where most of the UFC’s money comes from, and it’s an essential part of the business whether you “understand it” or not. Dismissing the efforts of other journalists when you openly admit you have no command of the subject is downright unprofessional.

Last night I had my fill. We’ve put up with a few years of incompetent judging. Last night highlighted two things: Incompetent and corrupt refereeing (sic). 1. Don’t take advice from a guy who’s just been KTFO. 2. Especially if that guy was just on the losing end of a TKO ending to a fight. 3. They ALLOWED highlight reels and replays so the right decsion would be made. Don’t make a decision, then change it based on the loser’s complaints. Watch the effing tape… that’s what it’s there for. 4. Dan Mirgliata has favorites, and he plays to the strengths of each. Don’t believe me? Put together the stats on how much lay and pray is allowed and how much grinding it out against the cage is allowed in the average fight, or better yet, Dan’s fights. Rumble, although tired and not necessarily doing a whole lot at the time of the stand up, was given mere seconds versus the usual minutes of the average wrestler. I’m not a Vitor hater… quite the opposite. I had a hard time picking a winner in this fight, and either way I was excited for the outcome. I knew a win would bring Vitor no closer to a title shot… his dance card’s already full. This refereeing event is called corruption. I’m hard pressed to find a reason to continue watching UFC when the winners don’t win and fighters are fighting not just their opponent, but corrupt referees, incompetent judges and of course, the lovely trolling that populates most MMA forums.

why are you trying to manage expectations for the buy rate? And PPVs following a Lesnar PPV have done very well historically (at least a few fights ago…not sure about the PPV after the Cain fight.).

at the very least put some f*cking buy rate numbers up – otherwise it’s just a waste of space with your personal opinion