At least, that's what UFC President Dana White seems to think.
When the world's largest fight promotion announced a landmark deal with FOX Sports to broadcast its events on network TV, fans were left in eager anticipation of when the first fight card would be.
The event was quickly announced for the Honda Center in Anaheim, California, on Nov. 12, 2011. If that night rings a bell, it's because that very same evening pound-for-pound boxing king Manny Pacquiao returns to the ring for a match-up against Juan Manuel Marquez, live on pay-per-view.
Why would UFC want to compete with that?
As it turns out, that's not exactly what they're doing. Actually, they plan on piggybacking on that fight and simply helping to build an amazing night of combat sports.
Dana White broke it down today on a special conference call and says he thinks Pacquiao vs. Marquez will actually help the numbers for UFC on FOX. And, in typical White fashion, he has some choice words for Bob Arum:
"I think (Manny Pacquiao vs. Juan Manuel Marquez on the same night) is going to affect our numbers big. It's free. You don't have to pay $65 for it. I think it's going to be big for us. Plus, if I'm not mistaken, I think this fight gets over before the Pacquiao fight goes on. So the great thing for fight fans is you can watch this fight for free and then you can watch that fight too. I hate Bob Arum, I hope he only does one buy on this fight but I love Manny Pacquiao, and I'd love to see him do three million buys and make a ton of money. So it's a catch-22 for me."
The UFC and FOX have laid out a seemingly invincible plan for sports viewers on Sat., Nov. 12, 2011.
You can view college football coverage before watching a mega pregame show for the UFC on FOX 1 event leading straight into the Cain Velasquez vs. Junior dos Santos heavyweight title fight, which will end just before the Manny Pacquiao vs. Juan Manuel Marquez bout kicks off on pay-per-view.
Sounds foolproof, right?
Is that your plan on Nov. 12, Maniacs? Anyone laying out their calendar and convincing their girlfriend to let them sloth around the house for an entire days worth of sporting events on TV?