Former UFC Light Heavyweight Champion Tito Ortiz built a successful career on talking smack.
He's had trouble backing it up in recent years, but a surprise win over Ryan Bader at UFC 132 last month has given him a second lease on life, as well as an upcoming 205-pound rematch against "Suga" Rashad Evans.
While "The Huntington Beach Bad Boy" insists he doesn't need to talk the talk at this point in his career, he does still appreciate a good sound byte when it comes to selling a fight.
None other than mouthy middleweight Chael Sonnen. But he also knows he can "Count" on Michael Bisping to deliver a few zingers when the cameras are rolling. So how did the British bad boy get to sharpen his verbal blade?
"Bisping's good; like I said, all it comes down to is saying the truth," Ortiz told Neil Springer of QMI. "Bisping, he's going to try and get in a guy's head. Bisping is a guy who came from season three (of the Ultimate Fighter) with me. I still tell him, 'Bisping, just say the truth, man. Whatever comes from your heart makes the most sense to people that want to hear it.' The fighters who are hush-hush about things are forgotten about. It's kind of bad to say it, but you've got to talk trash to be recognized, but just as long as you can back it up."
If Ortiz can walk the walk instead of talking the talk at UFC 133 on Saturday night (Aug. 6) in Philly, he may be one fight away from challenging for the light heavyweight title, a statement that would have sounded like lunacy earlier this year.
But this is MMA and anything can happen.
Or does it not matter, so long as he's still talking trash?