UFC looks to return to Brazil four times in 2012
That was fast.
In light of the incredible demand for mixed martial arts (MMA) from the Brazilian faithful, the Ultimate Fighting Championship (UFC) is looking to cash in.
Tickets for this weekend's UFC 134: "Rio" event, which is the first event the promotion has staged in Brazil in more than 12 years, sold out in 74 minutes for the HSBC Arena. The venue is configured to hold 14,000 fans on fight night and Dana White has claimed on multiple occasions that there was demand for more than 300,000.
Talk about playing it safe.
That's likely behind the reason the promotion is now considering holding an event in a 100,000 seat stadium in Manaus. In addition, a more recent report now suggests, we might see not just one, but potentially four events taking place in Brazil next year.
"We haven't laid the schedule out completely. We think we can come back here maybe four times next year. Maybe it's two big shows, maybe it's a couple or three Fight Night shows showcasing the younger Brazilian talent here. There's so many fighters from Brazil that we want to come down here, be permanent. We don't want to have a situation where we just come in and then we leave for two years. We want to have an ongoing business here."
So what does this mean for the rabid fanbase out of the United Kingdom?
Sure, the country hasn't produced the level of talent that Brazil has, or even a champion in any weight class, but the support out of that country has been phenomenal. Fertitta explained that the issues with the United Kingdom are primarily television related.
"Part of the issue is that we've struggled not with the popularity in the UK. We have a huge fanbase. We do very well with selling tickets there but we've had a hard time getting a television deal that makes sense for us. We've got to move our business around to where it makes the most sense. We're not in any way abandoning them. We're coming back to England in November. We're having multiple dates in Europe next year as well so it's just trying to balance where our supply and demand is."
The demand is certainly high right now in Brazil, but will this draw events away from the United States, the original home of the UFC? Unless the promotion simply decided to add three or more shows in 2012, those extra cards are going to have to be taken away from somewhere.
What will the repercussions of this decision be?
Opinions, please.
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Damn.
I guess maybe the UFC is somewhat admitting defeat in England?. I don’t think fans care if there’s a fighter from their area fighting on the card.
I hate nationality sometimes because it is not like the person chose to be an american,canadian,brazilian. It just happened that way by fluke. I think Brazil wouldn’t mind Lesnar vs. Mir there or England care if Sonnen vs. Stann was there main event. I hate that they do the gimmick of local here returns home.
"with a good physique and explosiveness anybody can perform a takedown"
-RoBerto
by Lesnar's striking coach on Aug 25, 2011 10:19 AM EDT reply actions
Go to Japan Plz!
Only so i can hear and read the epic anti pride hate speeches chael will spew lol!
by J_M_I Himself on Aug 25, 2011 10:24 AM EDT via mobile up reply actions
They've admitted defeat for a few years now over here
I think the time difference and the fact that theres no PPV sales here makes them reluctant to come over sadly.
Like you said we dont want to see guys from our area, English guys the odd one who actually has some good skills is fine, but not a load of guys signed from BAMMA like they basically have just done to fill UFC 138
Mauro: "Theres a left by Jackson…. or make that Randleman, sorry!"
Rampage: "Thats alright, all black folks look alike."
Twitter: www.twitter.com/Adam__langford
by Rampagelangford on Aug 25, 2011 10:25 AM EDT up reply actions
Pearson-Hatthaway-Bisping are the only legit guys from England
You don’t HAVE to put them on the show for the english to show up lol.
"with a good physique and explosiveness anybody can perform a takedown"
-RoBerto
by Lesnar's striking coach on Aug 25, 2011 10:53 AM EDT up reply actions
U r trippin lsc!
Wut about tellys??Dan hardy?
No escaping pain
You belong to me
Clinging on to life
By the skin o' my teeth
haha precisely!
its more of a deterrent now with them on the card apart from Pearson
Mauro: "Theres a left by Jackson…. or make that Randleman, sorry!"
Rampage: "Thats alright, all black folks look alike."
Twitter: www.twitter.com/Adam__langford
by Rampagelangford on Aug 25, 2011 10:56 AM EDT up reply actions
Same with Toronto or Montreal
GSP doesn’t HAVE to be on the card. Can’t wait for December!
by Man_Made_God on Aug 25, 2011 10:58 AM EDT up reply actions
i may have a friend fight on the card in Toronto
Joe told him to be ready for a fight.
"with a good physique and explosiveness anybody can perform a takedown"
-RoBerto
by Lesnar's striking coach on Aug 25, 2011 11:29 AM EDT up reply actions
even thats a stretch, depending on what you mean by legit
because pearson and hathaway are obviously both very talented, but not upper echelon, and probably never will be
"This could be the worst disaster we've ever faced"
"With all due respect, sir, I believe this is gonna be our finest hour"
True
but compared to some guys they try and pass off as “local talent” over here, they’re positively world beaters!
pffft
I would pay to watch Paul Sass, Rob Broughton and Terry Etim all day.
I will blind you with my Albino Mormon Rainbow Powers of Sunshiny Joy™. - Dak
How about
Jess Liaudin, Paul Kelly, Nick Osipczak, Andre Winner, Neil Grove, James McSweeney, Neil Wain, Colin Robinson, Jason Young, Jason Tan, Mark Scanlon, Vaughan Lee?? Pay much for them???
Not sure its a gimmick?
I would say that it is smart business practice to capitalize on the nationality thing. Even though canadian venues would likely sell out quickly whomever was fighting, fans like to cheer for a homegrown hero. Its no different that team playoffs with fans cherring for the home team. Not a gimmick, just smart and effective.
by GSP33 on Aug 25, 2011 11:15 AM EDT via iPhone app up reply actions
I dont have a problem with having a "homegrown hero" to cheer for
but the situation we have now in England is crazy. There’s literally one in each fight, 90% of which are nowhere near UFC standard and just BAMMA castoffs. The UK just doesn’t have anywhere near the talent pool to justify this.
By the way I wouldn’t get too excited brazil about the “four shows in 2012”. End of last year we were told the UFC would be putting on 4 – 6 shows in the UK in 2011, look how that turned out!
ufc 2012 will be a record year buisness wise
"If you can't identify greatness then you have no idea I exist"-letter19
by letter19 on Aug 25, 2011 10:36 AM EDT via mobile reply actions
UFC & Dana really dropped the ball on this 1 !
1 of the fastest sell outs in UFC history & they only filled up a 14000 people stadium =D. Shud have done it @ a soccer stadium filled it up w/ 60000!
No escaping pain
You belong to me
Clinging on to life
By the skin o' my teeth
they hate outdoor venues
"with a good physique and explosiveness anybody can perform a takedown"
-RoBerto
by Lesnar's striking coach on Aug 25, 2011 11:31 AM EDT up reply actions
Ya but they don't h8 money.
No escaping pain
You belong to me
Clinging on to life
By the skin o' my teeth
theyre planning
to go to an outdoor venue next time in brazil
"This could be the worst disaster we've ever faced"
"With all due respect, sir, I believe this is gonna be our finest hour"
theyre gonna oversaturate
and fuck themselves up in that market
"This could be the worst disaster we've ever faced"
"With all due respect, sir, I believe this is gonna be our finest hour"
I don't know
Brazil is a big country, seems like it could easily support 2-3 shows per year, especially with all the Brazilian talent in the UFC.
by detroit_fan on Aug 25, 2011 12:21 PM EDT up reply actions
Can't blame them
No one in the US wants to watch a live fight card @ 3 in the afternoon and tape delay doesn’t work in today’s media. I would rather see cards in Brazil than the UK anyways.
The solution is easy
you start UK shows at midnight and the main card at 3a.m. It’s worked here before for Hatton fights with great success. If the UFC genuinely gave a shit, they’d do this!
easy to see why the world cup is in brazil.
and the UFC wants to go there. their economy is good and most other countries suck.
RobDeezy88 , ps3! Tito Ortiz = God !
Yeah brazil is soooooooooo amazing Rob
No wonder their economy is so fucking amazing, half the country lives in gigantic, illegal shanty towns which the govt dont have to do shit towards! See how amazing their economy would do if they had to find real homes and pay benefits for each and every one of those families and all the street kids, like the developed world do for theirs!

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