As if the recent news of a deal with FOX had not inked Ultimate Fighting Championship (UFC) enough exposure, the will take its preliminary bouts to the big screen.
The really big screen.
It was announced today that the UFC 134 "Prelims" will not only air for "free" on Spike TV, but will also be shown on the digital sign above the Doubletree Hotel in Times Square's Little Brazil in New York City, New York.
Tavares will be coming off a knockout loss to Shane Roller at UFC on Versus 3 on March 3, 2011. His opponent, Fisher, will also look to rebound after succumbing to Ross Pearson at UFC 127 on Feb. 27, 2011.
IN other action, Palhares be eager to defend his home turf against AMA Fight Club fighter Dan Miller in what should end up being a very exciting middleweight match up.
The move to implement Times Square as part of the show is just one of many in a series of strategic maneuvers to try and grab the attention of the mainstream and fringe sports fans, attempting to bring them into the UFC fold.
For complete UFC 134 event news and note click here.