The Electronic Entertainment Expo (E3), an annual video game conference in Los Angeles, was invaded, briefly, by UFC President Dana White.
The leader of the world's largest fight promotion was on hand to bring news that his brand has entered into a new deal with mega-brand Microsoft to offer UFC pay-per-views through Xbox Live.
Xbox Live is a subscription based feature operated by Microsoft Corporation to offer multiplayer gaming and digital media services to more than 35 million users worldwide.
The price tag for said service runs around $60 per year.
There is no word yet on when exactly UFC broadcasting will become available through the service but it's expected to be soon. On top of pay-per-views, White stated they will offer events like weigh-ins and fights on demand.
You gamers out there excited for this news? Or do we have more Sony Playstation Maniacs in the house?
Video of how this will all look after the jump.