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Dana White: I owe you one, Spike TV -- and you may have started a war

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Make (martial) art(s), not war.

The UFC and Spike TV are in the midst of doing both, as each side jockeys for position in what is turning out to be a down and dirty negotiating period for the two scorned former partners in fights.

The world's largest MMA promotion became just that thanks to the network giving it a sweet time slot for the eventual breakthrough hit "The Ultimate Fighter" back in 2005.

The two have been joined at the hip ever since.

However, things change and partners grow apart, as has been the case here.

Recent reports showed that UFC was in talks to purchase its own channel, the G4 network, and would leave its contract on the table as soon as the current deal expires.

This has led to some posturing from the executives at Spike, who recently counter programmed an event, UFC on Versus 4, by airing a block of Octagon programming -- which ended up winning the ratings battle.

That was a kick to the sack ... and Dana White felt it.

It also may or may not have started a war as the President said at the UFC 132 pre-fight press conference today:

Star-divide

"They might have. We'll see. It is what it is. So, I owe you one, Spike. Negotiating is never fun and even though you're negotiating and are in good faith and all this stuff, you know, you're still giving some kicks to the balls here and there. Plus, the 'Wall Street Journal' came out and said all the things that they said about our negotiations, so I see Spike's side. What the 'Wall Street Journal' put out and what everybody's saying - none of that's true. People are out there speculating on what's going on. We have no deal with anybody. We're out there talking to everybody. So I don't buy into that stuff. When deals are done, and everybody does what they're going to do, then we'll see what happens."

To be completely fair, White also repeatedly stated that he would have done the exact same thing if he were in their position.

These things happen in contract negotiations.

But that doesn't mean he has to like it, especially considering Spike's insistence in airing the UFC 132 "Countdown" show at 1:12 p.m. ET on Wednesday.

That's really sending a message.

But, while White heard it loud and clear and has put it in the old memory bank, he says no deal with any other network is imminent and continued with his stock narrative that "we'll see what happens."

Indeed, we will.

In the meantime, fresh tactics, eh Maniacs?

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I rather just have ufc tv

Uncensored with back stage pass while ppv ’s are on. TUF , pride, strikeforce, n old ufc fights. Like an NFL or NBA network

Fighting Solves Everything! - Mikeybear

by mikeybear32 on Jun 30, 2011 10:37 PM EDT via mobile reply actions  

Also not everyone gots

The VS channel & showtime. They are nearly unknown in Texas n Mexico. That’s why they got all that violence down their

Fighting Solves Everything! - Mikeybear

by mikeybear32 on Jun 30, 2011 10:40 PM EDT via mobile up reply actions  

i bet...

I’m sure the Versus channel and Showtime is the reason for violence down there not “their”

by Qwerty_RDS on Jun 30, 2011 11:29 PM EDT up reply actions  

wtf mikey?

racist bastard.
so you say texans and mexicans are racist?
you’re probably the asshole who invented the term “texican”
i hope you walk up a hill in texas and have a texas longhorn drive the horn right up your ass. who are you to label people like that?
go fuck yourself

Forgiveness is the scent of a rose on the bottom of the shoe that just crushed it.

by arm.bar.bandit on Jul 1, 2011 1:21 AM EDT up reply actions  

you might be taking yourself too serious

supporter of all real fighters with much heart

by FMLftwFU on Jul 1, 2011 7:21 AM EDT up reply actions  

Lol

I think you are taking abb too seriously. He’ll troll, then next thing you know, boner pics lol

You play ball like a GIRL!!!

by Dragon101 on Jul 1, 2011 7:53 AM EDT up reply actions  

Texican is a good term. We like them.

I'm living on things that excite me, be they pastry or lobster or love.

by P-Dub on Jul 1, 2011 9:12 AM EDT up reply actions  

no the violence in Texas and Mexico is.........

because they don’t get the ion network.

by biggant on Jul 1, 2011 9:34 AM EDT via mobile up reply actions  

But they get LOGO

"Why am I here? Why does my mind have wings? Why do blue midgets hit me with fish?!" - The Tick

by mythbuster on Jul 1, 2011 11:53 AM EDT up reply actions  

Ya but ION has Jesus and Jesus is LOVE.

I've got something to say; it better to burn out than to fade away!!!
Walking on the beach and cleaning my sandles of all that excess Bisping.
PS3 Network is OFF. Have you checked your Credit Card today?

by dandeman on Jul 1, 2011 1:03 PM EDT up reply actions  

I just want them to stay on regular cable/cable tiers. I don’t want to have to pay a special monthly fee just for a UFC channel.

by detroit_fan on Jun 30, 2011 11:14 PM EDT up reply actions  

Would be cheaper than buying PPVs once a month

Assuming they would do away with them if they got their own network. Which they should, more people would likely watch

"The difference between genius and stupidity is that genius has its limits."-Albert Einstein

by Craigo8609 on Jun 30, 2011 11:16 PM EDT up reply actions  

Spike has been building the UFC for a looooong time'''

If dana was to go on his own channel…. they would have a lot of rebuilding to do… Spike is a big name

"This is Bob. Bob had bitch tits."

by THORAZINE on Jun 30, 2011 11:32 PM EDT up reply actions  

There is 0% chance that they do away with the PPV's

There is way too much money to be had when a PPV is hosted. The UFC channel is just another way too make money and plug PPV’s.You notice almost every Versus card has been a week before a PPV a last minute plug.

by bigdmmafan on Jul 1, 2011 12:57 AM EDT up reply actions  

Who owes who more?

Does Spike owe more to the UFC, or the UFC to spike?

"Why am I here? Why does my mind have wings? Why do blue midgets hit me with fish?!" - The Tick

by mythbuster on Jun 30, 2011 10:41 PM EDT reply actions  

I'd say spike owes the UFC

I think spike is just holding the UFC back. Ive watched my share of Manswers and 1000 ways to die. But a sane person can only take so much of that crap. It’s just really hard to take spike tv seriously, so it’s gonna be hard for some to take the UFC seriously

"The difference between genius and stupidity is that genius has its limits."-Albert Einstein

by Craigo8609 on Jun 30, 2011 10:48 PM EDT via mobile up reply actions  

But on the other hand

if it wasn’t for Spike, the UFC would still be a tiny niche market. The exposure that the UFC gained from being on Spike was monumental.

"Why am I here? Why does my mind have wings? Why do blue midgets hit me with fish?!" - The Tick

by mythbuster on Jun 30, 2011 10:55 PM EDT up reply actions  

Yes it was.

It was perfect because their target audiences are similar. Which is probably why its lasted this long. But UFC needs something different now. MMA is at a different stage then it was then and it needs room to grow. Spike just doesnt work anymore. Time to cut the cord IMO

"The difference between genius and stupidity is that genius has its limits."-Albert Einstein

by Craigo8609 on Jun 30, 2011 11:00 PM EDT up reply actions  

It seems perfect timing for both companies to get together, to both of their benefit.

I don’t know if spike is holding the UFC back though. If they buy G4 then yeah, that’s a good step. But if they are just looking for another network to air on – I’m not so sure. Spike is (I believe) in pretty much all markets and basic cable, while Versus and G4 aren’t. But it’s not my call obviously :)

"Why am I here? Why does my mind have wings? Why do blue midgets hit me with fish?!" - The Tick

by mythbuster on Jun 30, 2011 11:30 PM EDT up reply actions  

I agree, just switching networks wont make a difference

Getting their own network is definitely the next step

"Not a very impressive performance for Werdum or Overeem. The winner of this fight was Cain Velasquez and Junior Dos Santos"- Rogan

by LowLife420 on Jun 30, 2011 11:32 PM EDT up reply actions  

That's what it was getting at. I think that would benefit them more than staying at Spike

"The difference between genius and stupidity is that genius has its limits."-Albert Einstein

by Craigo8609 on Jun 30, 2011 11:36 PM EDT up reply actions  

Agreed

Assuming they get G4 on more providers, that would be a good step up.

If I’m not mistaken, doesn’t the WWE have their own channel somewhere?

"Why am I here? Why does my mind have wings? Why do blue midgets hit me with fish?!" - The Tick

by mythbuster on Jul 1, 2011 12:01 AM EDT up reply actions  

I travel a shitload for business....

and it’s literally all over the country…..of the thousands of hotels, I find it’s pretty easy to find hotels that include Spike…..but it’s extremely rare that I run into Versus, and I never see G4. Spike definitely has a stronger national presence. I do get G4 at home though, and an all UFC network would be bad-ass.

Greatest P4P in the world.........Cain Velasquez. Know it, learn it, live it.

Official Sig Bet Record: 5-1-2. Who's got next?

by kg12 on Jul 1, 2011 2:29 AM EDT up reply actions  

escort?

Sometimes I am God, if I say a man dies, he dies that same day.
Circa Regna Tonat

by sir.tickleberry on Jul 1, 2011 2:32 AM EDT up reply actions  

Yes please.

I'm living on things that excite me, be they pastry or lobster or love.

by P-Dub on Jul 1, 2011 9:14 AM EDT up reply actions  

Don't I wish!!!

but then again, you gotta take the good with the bad…..

Greatest P4P in the world.........Cain Velasquez. Know it, learn it, live it.

Official Sig Bet Record: 5-1-2. Who's got next?

by kg12 on Jul 1, 2011 11:01 AM EDT up reply actions  

but how long do they have to honor that?

I mean Christ, the Ultimate Fighter seasons suck, and have been sucking for a while. They produce almost no talent and only give Spike ratings for a LONG TIME since that Original ‘shot’ where SpikeTV wasn’t exactly a MEGAMARKET when they took a chance. They were both much smaller companies.

Haterz gonna hate. LIKE A BOSH. HEAT = 2011 CHAMPS
The REAL Bandwagon is those HATING on the Heat.

by CopperShark on Jun 30, 2011 11:00 PM EDT up reply actions  

For sure

both Spike and the UFC were small companies, but Spike showed the UFC while everyone else said nay-nay.

Also, I don’t think TUFs lackluster ratings are holding Spike together.

"Why am I here? Why does my mind have wings? Why do blue midgets hit me with fish?!" - The Tick

by mythbuster on Jun 30, 2011 11:31 PM EDT up reply actions  

naw''' spike ufc work perfectly together that's why its done so well

they don’t owe eachother anything… except the UFC was on it’s last leg and the only program that would take them was Spike… the UFC had to pay $10 mill for its own reality show… good business by both of them…

Spike is a big name… the UFC moves away… it’ll take time before they rebuild on another channel…

Zuffa should do what it always has…. buy the channel… build it for a few years, then move the UFC over….

The counter programing spike did was great… at least zuffa will address their shortcomings when it comes to $$

"This is Bob. Bob had bitch tits."

by THORAZINE on Jun 30, 2011 11:43 PM EDT up reply actions  

Regardless who shows it, we got it on ESPN over this side of the pond.

For 10 quid a month, regardless if it’s fight night or ppv, it’s on.

"Hey, you got knocked out in the 3rd round, what happened there?"

Well, it's still a little hazy, but I believe that other gentleman was punching me in the face, and then I fell over??

by tap or snap bons on Jun 30, 2011 10:42 PM EDT reply actions  

TUF was given a golden spot because SPIKE had WWE Monday Night RAW in 2005. Nothing SPIKE has now even comes close to those numbers that USA pulls in for RAW. If Dana could move UFC to USA, watch the hell out.

by vikings68 on Jun 30, 2011 10:49 PM EDT reply actions  

UFC on FX and it's over

I could have one channel after that and be set. Half the shit I watch right now is on FX

by donkeypunch on Jun 30, 2011 11:38 PM EDT up reply actions  

Did they get rid of Archer?

The bastards!

"Why am I here? Why does my mind have wings? Why do blue midgets hit me with fish?!" - The Tick

by mythbuster on Jul 1, 2011 12:02 AM EDT up reply actions  

No the seasons are just really short

Although this season left a little to be desired.

by jestermarcus on Jul 1, 2011 12:05 AM EDT up reply actions  

Yeah the cancer thing wasn't funny :(

but ok, I thought it was cancelled.

"Why am I here? Why does my mind have wings? Why do blue midgets hit me with fish?!" - The Tick

by mythbuster on Jul 1, 2011 12:09 AM EDT up reply actions  

FX rules......

I just got an abs workout watching Louie. Rescue Me, its always Sunny, The League, Nip/Tuck, The most Bad-Ass show currently airing in The Sons of Anarchy, and the most Bad-Ass Cop show of all-time in The Shield…….FX tops the list of the most Bad-Ass Networks.

Greatest P4P in the world.........Cain Velasquez. Know it, learn it, live it.

Official Sig Bet Record: 5-1-2. Who's got next?

by kg12 on Jul 1, 2011 2:43 AM EDT up reply actions  

I’m seriously intrigued by this no longer subtle negotiation war between Spike and UFC. Typically, Dana White is on the giving end of a ball busting, but Spike TV is really going for the kill. I mean, Nate Marquardt “reruns” outdid UFC on Versus. Damn.

Interested to see how Zuffa handles the pressure.

Twitter me @kkelchner621
Read me at Cageside Seats

by Kaleb Kelchner on Jul 1, 2011 12:32 AM EDT reply actions  

The re-runs outdid the Versus show because most people have no idea there was a Versus show – and the few that did, many doesn’t have versus. The UFC has only themselves to blame for that one. If it wasn’t Spike, it would have been another channel picking up the viewers.

"Why am I here? Why does my mind have wings? Why do blue midgets hit me with fish?!" - The Tick

by mythbuster on Jul 1, 2011 1:31 AM EDT up reply actions  

says the guy who puts a brown bag over the parking meter and writes "out of order" to save a quarter.

cheap bastard

Forgiveness is the scent of a rose on the bottom of the shoe that just crushed it.

by arm.bar.bandit on Jul 1, 2011 1:36 AM EDT up reply actions  

I didn’t hear you complaining at the time.

"Why am I here? Why does my mind have wings? Why do blue midgets hit me with fish?!" - The Tick

by mythbuster on Jul 1, 2011 1:52 AM EDT up reply actions  

If they had their own channel what they show?

Previous cards, TUF, Pride cards,previous WEC cards, previous Strikeforce cards(WEC and SF are maybe due to whatever deals they had with VS and Showtime), Fight Nights hopefully with some significant fights, and Tower 200 infomercials.

by carlosb on Jul 1, 2011 2:53 AM EDT via mobile reply actions  

ufc on free tv

If dana wants mma to be the biggest sport in the world he must move to free tv abc cbs fox perhaps play by play radio broadcasts wouldnt hurt as well as more coverage from espn. ppv template allowed a small group of fans to pay a lot of money to grow the sport. Someday ufc will rely on merchandising profits from much much larger audience. That means we need events in the middle of the day with families in stadiums instead of midnight vegas club parties

by rdchannels on Jul 1, 2011 9:41 AM EDT via mobile reply actions  

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