Chislers and penny-pinchers, please move along, nothing to see here.
The goal is actually quite simple.
The world's largest fight promotion wants to sell one million boots and give the proceeds to "existing charities working with veterans who are severely injured and/or suffering from Post-Traumatic Stress Disorders (PTSD)."
And you don't need to live in the south to lace up a pair of shit-kickers.
Still, if boots aren't your thing, the UFC is also auctioning off some exclusive fan merchandise and other related mixed martial arts prizes, including a private training session with Royce Gracie.
Here's more, courtesy of UFC.com:
UFC fans are encouraged to "get YOUR boots on" by purchasing The Boot Campaign’s signature "give back" combat boots and apparel at www.BootCampaign.com/UFC , with proceeds benefiting the Lone Survivor Foundation. Fans purchasing "give back" combat boots will be granted free admission to the UFC 130 after-party on May 28 at XS Nightclub at Encore Hotel and Casino in Las Vegas.
Founded by retired Navy SEAL Marcus Luttrell, the Lone Survivor Foundation welcomes home, empowers and restores American wounded warriors and their families. Luttrell, author of the #1 New York Times Best-Seller, Lone Survivor, was inspired to build the center after his own recovery post-combat at his ranch in Texas. Luttrell envisioned a facility as a unique place of healing for soldiers recovering from physical wounds and emotional trauma suffered during combat.
The ranch, while still a medical facility, would offer a non-clinical environment designed to offer soldiers and their families an integrated, holistic approach to recovery. Located on over 1,000 acres, the ranch will house up to 15 families a week. The foundation intends to build three other facilities throughout the U.S. in the future.
"The UFC is pleased to partner with the Boot Campaign and the Lone Survivor Foundation as we continue to find ways to support the men and women of our armed forces," Lorenzo Fertitta, Chairman and CEO of UFC, said. "Marcus Luttrell is an inspirational hero and we are more than willing to assist him as he creates facilities that will aid in the recovery of our returning servicemen and women."
To learn more about the UFC "Boot Campaign" or to make a donation click here.