Strikeforce announcer Gus Johnson, who recently defeated SB Nation Emperor Jim Bankoff in the Sweet 16 of Business Insider's NCAA tournament-inspired 64 "most influential business people in the world of sports" bracket, "trademarked his famous line 'Rise And Fire' for use on athletic apparel and plans to launch a website ... so that fans can buy can by hats, licensed by New Era, and T-shirts." You buying what Gus is selling? For the record, UFC President Dana White finished 57th, getting bounced out in the first round by NBA commissioner David Stern.