Report: UFC may change pay-per-view broadcasts to 9pm ET starting with UFC 129 on April 30

Ufc-clock_medium

Good news for all you sleepyheads and clock-watchers.

Ultimate Fighting Championship (UFC) is reportedly considering a shift in its pay-per-view (PPV) start times to help attract additional East Coast viewers.

According to MMA Fighting, Zuffa is contemplating a new 9 p.m. ET PPV start time, one hour earlier than its traditional 10 p.m. kickoff and may even start the new change as early as its April 30 broadcast of UFC 129: "St. Pierre vs. Shields" from the Rogers Centre in Toronto, Canada.

Here's more:

The rationale for the decision makes sense statistically. Nearly half of the United States' population of 300 million people are located in the eastern time zone. In addition, major Canadian MMA markets in Toronto and Montreal are among six of the 10 most populated cities in Canada that call the eastern time zone home.

Of course a major shift in broadcast times isn't something to be taken lightly.

However, if UFC 129, which has already sold a record-breaking 55,000 tickets, exceeds preliminary PPV estimates (or shatters them) and it can be directly linked to the promotion's decision to shift the PPV start time, expect that data to be a major factor in determining if the move to 9 p.m. ET is a permanent one.

Stay tuned.

X
Log In Sign Up

forgot?
Log In Sign Up

Forgot password?

We'll email you a reset link.

If you signed up using a 3rd party account like Facebook or Twitter, please login with it instead.

Forgot password?

Try another email?

Almost done,

By becoming a registered user, you are also agreeing to our Terms and confirming that you have read our Privacy Policy.

Join MMAmania.com

You must be a member of MMAmania.com to participate.

We have our own Community Guidelines at MMAmania.com. You should read them.

Join MMAmania.com

You must be a member of MMAmania.com to participate.

We have our own Community Guidelines at MMAmania.com. You should read them.

Spinner.vc97ec6e

Authenticating

Great!

Choose an available username to complete sign up.

In order to provide our users with a better overall experience, we ask for more information from Facebook when using it to login so that we can learn more about our audience and provide you with the best possible experience. We do not store specific user data and the sharing of it is not required to login with Facebook.

tracking_pixel_5349_tracker