For those of us still suffering from the switch to Daylight Savings Time, we may not get that hour of sleep back until the end of April.
That's when Ultimate Fighting Championship (UFC) will permanently shift its pay-per-view (PPV) start times to 9 p.m. ET to help attract additional East Coast viewers.
MMA Fighting confirmed the official change earlier this week.
UFC 129 will kick off the new schedule when it airs its "St. Pierre vs. Shields" telecast from the Rogers Centre on April 30 in Toronto, Canada.
The rationale for the decision makes sense statistically. Nearly half of the United States' population of 300 million people are located in the eastern time zone. In addition, major Canadian MMA markets in Toronto and Montreal are among six of the 10 most populated cities in Canada that call the eastern time zone home.
Of course a major shift in broadcast times isn't something to be taken lightly.
However, UFC 129, which has already sold a record-breaking 55,000 tickets, has a chance to exceed preliminary PPV estimates (or shatter them) and if so, there's a possibility it can be directly linked to the promotion's decision to shift the PPV start time.
Even if it doesn't, at least we'll get that extra hour of sleep.