How much did the UFC pay for Strikeforce?

by Geno Mrosko on Mar 13, 2011 11:59 PM EDT in UFC News

About $40 million, according to Loretta Hunt of the LA Times.

That number includes debt repayment. It is important to note that this is simply a report and can not be taken as fact, as the UFC will likely never reveal the actual number.

If true, even if it's within range, it would appear Zuffa got themselves one hell of a bargain.

And in case you're wondering, when the UFC purchased PRIDE back in 2007, they reportedly did so for somewhere in the ballpark of $70 million, although an exact number was never made public.

Hunt also brings word that Zuffa allegedly made multiple offers as early as December 2010, and they were competing against two other potential buyers.

In the end though, the UFC won out, as they always seem to do.

Anyone surprised by the number? Or is it right in line with what Strikeforce is worth?

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Comments

I say

Don’t trust that stupid bitch.

Twitter trains Jon Jones between fights.

by guyverbob on Mar 14, 2011 12:01 AM EDT reply actions 1 recs

Agree!

If the purchase includes the debt repayment, there is no way it was that cheap!

by Brotherwolf on Mar 14, 2011 12:06 AM EDT up reply actions

Why not? They apparently made profit last year so that’s not that far fetched.

Anybody in this sport without a loss hasnt fought the right guy yet - Keith Jardine

by AintNoSunshine on Mar 14, 2011 1:42 AM EDT via mobile up reply actions

Loretta Fuckin' Hunt?!?!!?

Learn JiuJitsu, it's fun.

by RolloTomasi on Mar 14, 2011 3:48 PM EDT up reply actions

In the words of Dana White...

“Loretta ‘F*ckin’ Hunt!!!”

Greatest rant ever..

Seattle - Washington - USA - Marcelo Alonso BJJ - Team Carlson Gracie - www.mabjj.com

by TABASCOsauce on Mar 14, 2011 2:44 AM EDT up reply actions 1 recs

y isnt anyone talking about the fact that SF contracts are transferable, which means..UFC can bring fighters from SF over to the UFC RIGHT NOW!!!!

by John G. on Mar 14, 2011 8:39 AM EDT up reply actions

Meh, not too excited about that..

They’ll probably get Brett Rogers, Hendo might come back, Melendez if we’re lucky, but Diaz, Overeem, Fedor, Barnett will be seeking employment elsewhere I guarantee it.

"Long shall we remember
He who walked the road of danger
Master of revenge
Death's no stranger

Blood and death lived on his sword
The god of war his only lord
Into the depths of hell
Go all he fell"

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by O damn he got caught on Mar 14, 2011 9:07 AM EDT up reply actions

big time

Those guys do not wanna fight top comp. As sad as it is for me to say that about Fedor, its true about all 4 of those guys

mondaymorningblackbelt.com"

by daniel worby on Mar 14, 2011 9:28 AM EDT via mobile up reply actions

There aren’t a lot of places the guys just outside of the big names will get the big money. Reem will, and Fedor might (for fighting freak shows in Japan). But I don’t see Diaz or Barnett getting the same money they were getting fighting anywhere else.

I mean who is left now that needs those names? Bellator can’t afford to pay the kind of money they would want. Other than Japan, where else is there?

Lastly, what does the BuyOut do for the SF HW tournament? Once Fedor lost, and rumors starting coming out he wasn’t very interested in coming back in as an alternate, the sale happens a few weeks later. Kinda makes you go HHMMMMM???

by sawyer1370 on Mar 14, 2011 9:47 AM EDT up reply actions

wrong..

they were willing to let fedor compete in sambo, im sure overeem could possibly secure a deal where he could still do k1. diaz is open to it too do you watch any of his interviews? dana even said hes a fan of diaz hes just got to have more control, id guarantee he will end up back in the ufc. especially with gsp being hesitant to fight silva? if he decides to stick to 170 this will give him another “superfight” like shields is now

by j18yo on Mar 14, 2011 10:03 AM EDT up reply actions

wrong..

Diaz does not want to come over and get exposed in the UFC. That’s why even after Dana showed interest in him coming back, Diaz came out a couple weeks later w/ a new 5-6 fight contract with SF.

He knows better

mondaymorningblackbelt.com"

by daniel worby on Mar 14, 2011 11:37 AM EDT via mobile up reply actions

No kidding...

I had no idea that Loretta Hunt moonlighted as an Investment Banker. I’ll be sure to give her a call when I need some valuation analysis done on my business… She needs to go away

by ScissorSweep on Mar 14, 2011 10:49 AM EDT up reply actions

if they actually paid 70 mil for pride, i can see them buying strikeforce for 40

by tyfoon42 on Mar 14, 2011 12:53 AM EDT reply actions

40 mil is chump change Zuffa boys

by Floyd Gayweather Jr on Mar 14, 2011 12:57 AM EDT reply actions

In the oil and gas industry companies are usually bought out for what operating profits(OP) they have made in the last 8 years

If true with MMA lets make it 10 that would mean after everything is said and done do you think SF only made 4 million a year on average? I also wonder if part of SF`s problem was the co-promotion deal to sell to another company…it`s also funny that SF was looking to sell was not leaked before this purchase.

"I felt like I was getting raped by Freddy Mercury"-Tank on losing to Dan Severn

by Puck Head on Mar 14, 2011 1:26 AM EDT up reply actions

I would think they want to keep it under wraps to keep the promotion legitimate and respected without speculation and uncertainty.

Anybody in this sport without a loss hasnt fought the right guy yet - Keith Jardine

by AintNoSunshine on Mar 14, 2011 1:44 AM EDT via mobile up reply actions

oil & gas is a very stable business...demand is forecastable

MMA would in no way generate a 10 multiple. I would guess that the UFC paid a TON of goodwill in this deal and I would be shocked if SF was actually turning $4mm a year profit.

by Ulf Murphy on Mar 14, 2011 8:54 AM EDT up reply actions

Well maybe these other companies that were rumored at 25 million is a better gauge at $2.5mm

"I felt like I was getting raped by Freddy Mercury"-Tank on losing to Dan Severn

by Puck Head on Mar 14, 2011 10:35 AM EDT up reply actions

yea but I thought something was up

Didn’t Hendo do an interview just last Thursday or Friday saying he has not problem with Dana and the UFC, and that he would work with them again. That raised a red flag for me, but I never imagined SF would sell out to the UFC.

by sawyer1370 on Mar 14, 2011 9:42 AM EDT up reply actions

i wouldn't trust loretta hunt.

my ape technique, put people down.

by . JB . on Mar 14, 2011 1:32 AM EDT reply actions

Speaking of Loretta a wonder if she will be moving to Bellator only as a reporter?

"I felt like I was getting raped by Freddy Mercury"-Tank on losing to Dan Severn

by Puck Head on Mar 14, 2011 1:35 AM EDT up reply actions

Wow my guess was way off.

I was thinking maybe 3 or 4 thousand..

-You don't have to like me, but you will respect me.
--Canada is the king of MMA.

by D-MoB on Mar 14, 2011 7:26 AM EDT reply actions 1 recs

that sounds about right.

but that is nothing for the ufc. they could make that off of one ppv.lol

by #1 piggy on Mar 14, 2011 7:50 AM EDT reply actions

Whats with Geno writing all these articles on the strikeforce buyout

with almost every one of them filled with nothing but speculation (on his part or others) based on the bare facts that came out in the first place.

I'm always thinking one step ahead. Like a carpenter . . . who makes stairs.

by supernova224 on Mar 14, 2011 8:22 AM EDT reply actions

how much

Did Scott get of those figures, or doesnt he get anything ? Did he had a share in SF ?

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by robinhorobson on Mar 14, 2011 9:11 AM EDT via mobile reply actions

yeah..

coker owned a 3rd of the company or something, ariel talks about it in the interview. i dont know what he received for his share but hes also still staying on in his position, hes signing all fighters, promoting, creating matchups, etc for strikeforce. knowing that maybe he got less? since his salary will still be there.