"When we open an office in Sydney, those are the sorts of people we will be looking for, but they are already reaching out to us. They are saying, 'When you open an office here call me'. And those are from some of the top sports in Australia. It is no longer the passionate fan who wants to work for us, these are highly experienced executives, people who think they can be challenged, guys who are gainfully employed. Australia has got to be the best pound-for-pound market for us. We are building a sport - when has that happened in anyone's life who is still alive? Who says 'I remember when automobile racing was invented', or when Aussie rules was invented? The sport of MMA is starting now. The legacy of what we want this sport to be in 120 years from now, is happening now."
UFC Director of International Development, Marshall Zelaznik, tells The Sydney Morning Herald that Australia could be next in line for an International office as the world's largest fight promotion continues its global expansion. With UFC 110 and tomorrow night's (Feb. 26) UFC 127 pay-per-views, "The Outback" has proven to be yet another lucrative destination for the $2 billion Zuffa brand. Can the success in Sydney lead to new territories like Melbourne? And will the sport of mixed martial arts still be around in "120 years" as Zelaznik predicts?