Everlast, that's his name.
Former Ultimate Fighting Championship (UFC) heavyweight titleholder Brock Lesnar won't become the fourth member of the House of Pain, but he'll still serve your ass like John McEnroe.
That's because the one-time World Wrestling Entertainment (WWE) headliner, who will try to blast his way back into a 265-pound title shot opposite Alistair Overeem at UFC 141 on Dec. 30 in Las Vegas, has signed an exclusive contract with combat sports equipment powerhouse Everlast.
From the official press release:
"Brock Lesnar's combination of size, athleticism and elite wrestling ability is truly unmatched," said Matt Cowan, VP of Marketing and Products for Everlast. "His strength, determination and individuality makes him resonate with our brand ethos, and we are excited to welcome Brock to our storied family of champions."
Lesnar adds his two cents, after the jump.
"I'm truly excited to be a part of the Everlast family," said Lesnar. "Everlast's MMA training equipment is the best in the industry. I've been able to take my training to a new level since installing their 30 foot competition cage at my DeathClutch Gym. I look forward to a long and rewarding partnership with Everlast."
Lesnar's partnership with Everlast comes at an interesting time.
He may Neverlast against Overeem and ending his 2011 fight campaign on a loss would reduce his stock considerably, especially in light of his recent health issues and high-profile defeat to Cain Velasquez back in 2010.
But if he wins?
Well, then whoever put pen to paper to make this deal happen will look like a genius. Which one are you voting for, Maniacs ... the former, or the latter?
More on his upcoming UFC 141 fight here.