Oh, that Brian Ebersole and his shenanigans.

For those paying close enough attention during the pay-per-view broadcast of UFC 140: "Jones vs. Machida" last night (Sat., Dec. 10, 2011) in Toronto, you might have noticed Ebersole had "Tapout" shaved into his chest hair for his bout against Claude Patrick.

Here's the explanation why, straight from the horses mouth:

"They sponsored me for two fights. I won't disclose the figure. Pretty sure it's a standard figure for all the other guys. That was just something a little bit fun. It sticks with the humor of the whole shaving anyway. The arrow was basically meant for people that needed to knock me out to beat me because they weren't going to outwrestle me. So with the tapout thing, I didn't think he was going to be able to knock me out but he had that nine fights (won) by guillotine kind of thing going, so I think the cheekiness with the Tapout symbol (was), well, 'come get your tapout.' It was a bit of a laugh and obviously with the sponsorship, it made sense to do it."

Tapout, of course, is the popular mixed martial arts clothing brand that has, at one time or another, sponsored damn near every fighter under the sun.

And not one of them has ever been as creative in their method of exposure.

At the end of the day, though, the important thing is that he picked up yet another victory, his tenth in a row and third in three tries inside the Octagon. Hear him talk about it after the jump.