The UFC is coming to network television thanks to a landmark deal spanning seven years and valued at $100 million. The debut show, UFC on FOX 1, is set for Nov. 12, 2011, at the Honda Center in Anaheim, California, at 9 p.m. ET.
But the promotion is hitting the FOX airwaves even sooner than that.
That's because the network recently announced it will premiere a one-hour special titled "UFC Primetime" on Sunday, Oct. 30, 2011, that will provide a glimpse into the behind-the-scenes preparations of heavyweight champion Cain Velasquez as he gets set to take on division number one contender Junior dos Santos.
Right alongside FOX football.
From the official press release:
On Sunday, Oct. 30, in anticipation of the UFC's landmark live primetime FOX debut in November, FOX Sports offers UFC PRIMETIME, an intense, one-hour, behind-the-scenes look at the fighters' preparation leading up to the Nov. 12 main event. FOX Sports recently announced a multi-year, multi-platform rights agreement that features programming on several FOX networks including FX and FUEL TV. Featured programming includes live fights, pre and post shows, countdown shows, and a variety of UFC-produced original programs.
UFC on FOX "Primetime" will air before or after your local gridiron gang, depending on your geographical market. Be sure to check local listings as we get closer to Sunday.
A look at the recent "Velasquez vs. Dos Santos" teaser, after the jump.
How instrumental will UFC Primetime be in garnering new viewers from the millions (and millions) of NFL fans? Are we on the brink of a new frontier?