Ultimate Fighting Championship (UFC) executives, including company president Dana White and majority co-owner Lorenzo Fertitta, will today (Jan. 13, 2010) hold a live press conference at Madison Square Garden (MSG) in New York City at 2 p.m. ET.
It will stream live on MMAmania.com (the video player is embedded below after the jump) at this time, as well as be available via replay for those who miss the live broadcast altogether.
UFC Lightweight Champion Frankie Edgar, former UFC Light Heavyweight Champion Rashad Evans and MSG Sports president Scott O'Neill, will also participate in the press conference.
Be sure to tune to hear what the promotion has up its sleeve to finally get the sport of mixed martial arts (MMA) sanctioned in "The Empire State," one of the few remaining territories that still outlaws cage fighting.
Check it out below:
Live stream and video replay courtesy of UFC.com.