Shark Fight 13: 'Countdown to Jardine vs Prangley' coming to HDNet on Sept. 10


Amarillo, Texas. - September 7, 2010 - Shark Fight Promotions announced today that they have officially engaged Picture Lab Entertainment Inc., to film and produce the "Shark Fights MMA: Jardine vs. Prangley" pay-per-view countdown show. Picture Lab Entertainment, a production company out of Los Angeles, California, will produce the 30 minute countdown show, the pay-per-view television commercial and several promotional web spots.

The countdown show will include exclusive behind-the-scenes footage, including in-depth interviews with the fighters and commentating crew. The "Shark Fights MMA: Jardine vs. Prangley" countdown show will debut on HDNet Friday, September 10, at 8:30pm ET.

Brent Medley, president of Shark Fight Promotions, had this to say, "This is Shark Fight Promotions first pay-per-view event and we want every aspect of the broadcast to be of the highest quality, from the event itself to the countdown show footage.

The Picture Lab Entertainment team possesses a wealth of creative experience when it comes to capturing the essence of mixed martial arts on film. Their team has worked with a laundry list of notable clients, including Electronic Arts (EA), The Academy of Television Arts and Sciences (ATAS), Showtime, and CBS."

Picture Lab Entertainment, a full-service, film production company, was founded by Nate Adams, Joel Bergvall and Jeremy Lappen, industry professionals with over 50 years of combined experience working in commercials, reality and feature films.

One of Picture Lab's founding partners, Joel Bergvall, earned an Academy Award nomination for his directorial debut for the short film "Victor." His first feature "The Invisible" won numerous awards before becoming the first Swedish picture in recent history to be remade in the U.S. The film was produced by Spyglass Entertainment and Disney with David Goyer at the helm.

Joel Bergvall of Picture Lab Entertainment had this to say about working with Shark Fight Promotions, "We are very excited to be working with Shark Fights on their upcoming pay-per-view event. The promotion has been a growing presence in the mixed martial arts world for some time now and we feel that this event is really going to put them on the map. We are honored to be a part of it."

Tune in to watch the "Shark Fights MMA: Jardine vs. Prangley" countdown show Friday, September 10, at 8:30pm ET on HDNet, just prior to Inside MMA's three year anniversary special. The September 10th special edition of Inside MMA will feature HDNet's CEO Mark Cuban.

The countdown show will also air as part of the September 11 "Shark Fights MMA: Jardine vs. Prangley pay-per-view broadcast, along with other exclusive Picture Lab Entertainment footage. The broadcast will air live at 10:00 p.m. ET on iN DEMAND, AVAIL-TVN, Dish Network, Bell TV Canada, and Viewers Choice Canada.

Log on to at 8:00 p.m. ET to catch the live "Shark Fights MMA: Jardine vs. Prangley" undercard action. The main card is available on pay-per-view for just $29.99! Please contact your cable provider for details.

For additional information on Shark Fight Promotions, please visit For more information on Picture Lab Entertainment, please visit

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