Linens 'N Things, Polaroid, Tapout?
Yup. The MMA merchandising giant is now going to share a bed with former rival Silver Star, as Authentic Brands Group (ABG) today announced their acquisition of the competing brands for an undisclosed sum.
"These are some of the most exciting brands I’ve seen in years. The popularity of mixed martial arts and the UFC is soaring around the world. The last time I saw a sport with this much potential was 20 years ago with snowboarding."
ABG is expected to continue the expansion of both brands as well as penetrate the International market with a preliminary goal of doubling revenue by 2013.
TapouT's Dan "Punkass" Caldwell will remain president under the deal while co-founder Tim "SkySkrape" Katz will serve as Marketing and Creative Director. Luke Burrett of Silver Star is also expected to remain on board.
Any MMA fans think this move hurts their "underground" image? Or is it the next logical step as these brands continue to evolve?