UFC 111 ratings on Spike TV attract series-low 1.2 million viewers
by Jesse Holland on Mar 30, 2010 3:05 PM EDT
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Spike TV once again aired a portion of a UFC fight card on its network prior to a major pay-per-view (PPV) broadcast, as fight fans were treated to one hour of uninterrupted mixed martial arts competition on the UFC 111: "St. Pierre vs. Hardy" undercard last Saturday night (March 27).
Unfortunately the 1.2 million viewers it garnered was an all-time low for the series since its 2009 debut, according to MMATorch.
Similar to UFC 103 last Sept. and then UFC 104 in Oct., which both attracted about 1.4 million viewers as the promotion began to test the idea along with its cable television partner, select UFC 111 prelim bouts aired commercial-free and scored a 0.9 household rating with a 1.1 among men 18-34 and a 1.2 among men 18-49.
That number may be indicative of the competition it faced from the NCAA Men's Basketball Tournament, which likely affected the number of viewers tuning in on Saturday night.
Still, with the series-high 1.7 million viewers Spike TV nabbed for the UFC 109 prelim fights back in February, this latest number has to be considered a disappointment.
Viewers were treated to UFC welterweight stars Matt Brown and Ricardo Almeida mixing it up alongside the 155-pound scrap between Nate Diaz and Rory Markham. The UFC and Spike TV still have seven "UFC Prelim" specials on tap for the remainder of 2010.
For complete results and coverage of UFC 111: "St. Pierre vs. Hardy" click here and here.
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Agreed.
I missed the Almeida fight………….
Oh, yes, Meg, yes-yes yes, everything was going swimmingly for you until this. Yes, yes, THIS is the thing that will ruin your reputation, not your years of grotesque appearance, or your awkward social graces, or that Felix Ungerish way you clear your sinuses, no no no, it's THIS. Do you hear yourself talk? I might kill you tonight.
that is becasuse nobody knew they were going to air them
including me , I never seen anywhere that they were going to air these
Open up the Shit Gates and God Bless Marv
i would of checked spike i guess if iwas the host
but i wasnt at home
Open up the Shit Gates and God Bless Marv
it wasn't listed on the "guide" as prelims
my provider had it listed as “Unleashed”….
Fedor invented a language that incorporates Sambo and Kimuras.
So next time FEDOR is kicking your ass, don't be offended or hurt, he may be just trying to tell you he likes your hat.
Dirty mother fuckers.............
Oh, yes, Meg, yes-yes yes, everything was going swimmingly for you until this. Yes, yes, THIS is the thing that will ruin your reputation, not your years of grotesque appearance, or your awkward social graces, or that Felix Ungerish way you clear your sinuses, no no no, it's THIS. Do you hear yourself talk? I might kill you tonight.
meh...I knew the story so I watched but a lot of peeps who don't frequent MMA sites like us wouldn't know
Fedor invented a language that incorporates Sambo and Kimuras.
So next time FEDOR is kicking your ass, don't be offended or hurt, he may be just trying to tell you he likes your hat.
yea that's exactly how my Express Vu had it labeled Mac.
like you i still watched it but there’s a huge difference between “UFC 111 Prelims” and “Unleashed” a lot more people would tune in if they would have actually stated it was the prelims
by Blunt n' Beer on Mar 30, 2010 1:38 PM EDT up reply actions
Same thing for me
I’m on the west coast and my guide (Comcast) had Unleashed listed for 6pm and the live prelims listed for 9pm. My guide is like that every time they do a free prelim show.
Same here
I always miss the prelims due to Comcast’s inability to list them at the correct times.
by Ryan אָשֵׁר Reynoso on Mar 30, 2010 1:51 PM EDT up reply actions
maybe...its a good card
Fedor invented a language that incorporates Sambo and Kimuras.
So next time FEDOR is kicking your ass, don't be offended or hurt, he may be just trying to tell you he likes your hat.
main reason i didn’t watch it was bc it was annoying watching prelims only for them to be shown on the ppv
by Maximilian Von Ledebur on Mar 30, 2010 2:04 PM EDT reply actions
Not surprised – UFC is losing it’s early appeal. Remember when poker was the hottest thing out there. I’m not even comparing the two, so calm down (whoever is ready to post like a wild man). I’m just saying, their viewers numbers (for spike, PPV, Fight Nights) will slowly decrease if they don’t make changes. You want examples? I bet everyone of us have a bunch of friends that were really into the UFC probably from 80 to 102 that don’t give a sht anymore. Guaranteed. Also, I went to UFC 106 – they had to comp around 35 – 40% of the tickets.
Not shocking
There was hardly any advertising for the prelims. Didn’t help that my cable guide listed it as “UFC Unleashed.” Another factor was the NCAA basketball games that night too. Add in those factors and it’s hard to remember the prelims. As for PPV buys, I imagine they’ll be up. Think of the streak without a real headliner we just had. BJ was the savior during that time. I wouldn’t be shocked at all to see high PPV numbers. The public’s interest in MMA isn’t down, it’s just that they’re more focused on specific fighters such as Lesnar, BJ, GSP, Anderson and even Machida to an extent. Hell, even Couture will sell more PPVs than Rashad or Tito right now.
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