Multi-million dollar clothing line? Check. Popular reality show? Check. Gladiator-themed Charles "Mask" Lewis Jr. memorial theater?
TapouT has long been known for doing things their own way. And it's hard to argue with their business model considering they started with just a van and some T-shirts and now rule the world of mixed martial arts merchandise.
As Dan "Punkass" Caldwell explains to Tom LeBlanc of CEPro, constructing a theater at the TapouT headquarters was as much about business as it was pleasure.
"TapouT has always been on the forefront of Mixed Martial Arts and with that comes the responsibility of educating the consumer. Visual media is a big part of what TapouT does. We produce commercials, short documentaries and films — all used to help promote the sport. So building a movie theater seemed like a good fit. It is a great place to show our new commercials and films, also to conduct meetings to keep our employees excited about what we do here"
The 93-seat theater is equipped with (tech alert!) custom created TruAudio speakers, a 197-inch masking Stewart Filmscreen, projectiondesign Avielo Optix projector, B&K Reference 70 receiver with B&K Reference 200.7 and 200.5 amps.
This Roman Gladiator-themed theater, like the fighters that will be shown here, kicks some serious butt. And in addition to keeping the company on the cutting edge of technology, it's also a way to pay tribute to one of TapouT's founding fathers, Charles "Mask" Lewis Jr. and his vision.
More from "Punkass:"
"Movies have always played a big influence in Charles’ and my lives. When everyone else was out partying and hanging out, me, Charles and Skrape would be watching the newest flicks at the theaters. After seeing (TapouT President Marc Kreiner's home theater), we said we were going to build a movie theater in our office one day. I know (Mask) would have loved to have seen how it came out. When I sit in the theater it definitely makes me think about him and how he inspired people. We want to use the movie theater to continue to inspire everyone."
For more information and specifications surrounding the TapouT theater click here.