But at his core, it appears that the outspoken and opinionated businessman does indeed have a gentile and caring side to him.
This fact couldn't be more evident now with this inspiring news.
From The Sentinel:
"The family of a poorly two-year-old girl was "shocked, but over the moon" after a U.S. cagefighting boss pledged £5,000 to help pay for her treatment.
Ultimate Fighting Championship (UFC) president Dana White made the surprise gesture on Ruby Owen's fund-raising website on Saturday - despite having never met the family.
The 40-year-old American decided to support the Kidsgrove family's campaign to raise £250,000 to pay for the youngster, who has a brain tumour, to have life-saving treatment in America."
5,000 pounds equates to approximately $7,500 U.S. dollars, which may seem a bit on the low end for Dana.
However, it's important to notice the act of the donation alone. For never having met the girl or her family, and therefore lacking any emotional or personal investment in the girl's well-being, it's an impressive and selfless gesture.
To read more about young Ruby Owen and the struggle she faces, head over to her fundraising Web site. And if you feel so inclined, help the Owen family reach their financial goal in an effort to save her life.
D.W. would be proud.