UFC 110 sets merchandise sales record with $540,000 sold at Acer Arena in Sydney
by James Kimball on Mar 1, 2010 4:17 PM EST
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Looks like Dana White and the UFC will most assuredly be making an annual trip "down under" now.
After selling out Acer Arena to a tune of 17,000 plus spectators in a matter of hours, the UFC has hit another home run in Australia with their merchandise sales during the event. According to the Sports Business Journal, fans in attendance for UFC 110 spent a whopping $540,000 on UFC merchandise.
UFC 110, headlined by the Antonio "Minotauro" Nogueira vs. Cain Velasquez heavyweight bout, grossed $540,000 in merchandise sales at Acer Arena in Sydney, breaking the previous record of $498,000 for UFC 83 at the Bell Centre in Montreal. Total sales also topped the previous arena record held by Iron Maiden. All 16,500 tickets for the Feb. 21 fight were bought on the first day of sales back in December, trailing only the UFC's debut in Montreal in 2008 as the fastest sellout ever. The $2.5 million gate for an international event was second only to the fight in Montreal. Final paid attendance was 17,831 for a fight that began at 11:30 a.m. local time on Sunday so it could air live on prime-time pay-per-view in the U.S.
Easy math will tell you that between ticket and merchandise sales, the UFC brought in over three million dollars in their initial foray down under. Easy math will also tell you that this type of performance by the Australian fans and the UFC will be impossible to ignore by other countries, and states for that matter, that the UFC is currently looking at in their global expansion efforts.
What also has to be considered in this issue is the amount of dollars the UFC and it's fans brought to the city of Sydney. With hotels, restaurants, tourism, etc., one can only imagine the type of financial impact 20,000 MMA fans had that weekend.
Is part of this event's success due to the fact that it was the first time the UFC had ever held an event in Australia? Sure. But that point can also be used to prove how successful and powerful the UFC brand truly is. For never having been formally introduced to the great spectacle that is a live UFC event, UFC 110 showed just how very passionate and loyal fans of the UFC can be.
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i bought a poster of brock eating a taipan snake
its the most deadly snake in the world
my dream fight would have to be Brock Lesnar vs Jake Shields...and before the fight theres a video of jake slapping brock's wife...then id like to see shields try to gay porn a win over brock using his butt sex merry-go-round tactics...the massacre that would take place would be the greatest thing ever televised...every limb jake has would look like corey hill's leg...god i hate jake shields
This just shows how much the UFC really makes.
Yea their overhead must be nuts, but they make a fn ton of money!!! and not just off of ppv and ticket sales….it runs so much deeper than that!
yea
everyone take this into account when discussing the fighters’ pay lol
REMEMBER ME. i will be in the ufc one day. Mark my words
by PrettyBoyy91 on Feb 18, 2010 2:06 PM PST
Final paid attendance was 17,831
$498,000 from merch
→ on average around 30$ spent, probably less than one of the really nice, up to date shirts/hoodies that makes reference to a top fighter cost.
Oh well when you paid so much for the tickets, and traveled a long way and waited for the event so long, I guess you don’t mind spending some more when you’re there.
REMEMBER ME. i will be in the ufc one day. Mark my words
by PrettyBoyy91 on Feb 18, 2010 2:06 PM PST
i dont know how it works in australia but in Canada
the venue would have made 7% of the merchandise on cash machine fee’s.
Last time I was at the Air Canada Center it was $5 to withdraw $80 (max),
You’d be suprised what a Lazer Cash terminal can yield. At the gentlemens club they want 20% of your withdraw amount.
yea
that’s the other side of the equation, cost for a huge event like that, the venue, all sorts of big and small things that go wrong and that requires you to spend money to fix, and army of people you have to pay etc.
REMEMBER ME. i will be in the ufc one day. Mark my words
by PrettyBoyy91 on Feb 18, 2010 2:06 PM PST
I'd withdraw my money from a proper cash point before I headed off to the event
I always get annoyed when I’m charged to withdraw money, total con.
"Not a lot of professional sports down here (in Australia)"
"We just had our best season (of TUF) last season and it was season 10"
"Nogueira is probabaly the best HW of all time"
Dana White, proving that he's clueless about Australian sports, has never heard of Fedor and is still trying to hype up TUF 10.
For contrast:
The Strikeforce event held in Hollywood Florida that featured Marius Zaromskis vs. Nick Diaz on Pro Bowl Weekend only sold $8,000 worth of merchandise and sold 4,927 tickets for a net gate of $301,424.60
Wow, that Strikeforce merch is really flying off the shelves!
There are no such things as lesbians, just women who have not yet met Chuck Norris
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