Looks like Dana White and the UFC will most assuredly be making an annual trip "down under" now.
After selling out Acer Arena to a tune of 17,000 plus spectators in a matter of hours, the UFC has hit another home run in Australia with their merchandise sales during the event. According to the Sports Business Journal, fans in attendance for UFC 110 spent a whopping $540,000 on UFC merchandise.
UFC 110, headlined by the Antonio "Minotauro" Nogueira vs. Cain Velasquez heavyweight bout, grossed $540,000 in merchandise sales at Acer Arena in Sydney, breaking the previous record of $498,000 for UFC 83 at the Bell Centre in Montreal. Total sales also topped the previous arena record held by Iron Maiden. All 16,500 tickets for the Feb. 21 fight were bought on the first day of sales back in December, trailing only the UFC's debut in Montreal in 2008 as the fastest sellout ever. The $2.5 million gate for an international event was second only to the fight in Montreal. Final paid attendance was 17,831 for a fight that began at 11:30 a.m. local time on Sunday so it could air live on prime-time pay-per-view in the U.S.
Easy math will tell you that between ticket and merchandise sales, the UFC brought in over three million dollars in their initial foray down under. Easy math will also tell you that this type of performance by the Australian fans and the UFC will be impossible to ignore by other countries, and states for that matter, that the UFC is currently looking at in their global expansion efforts.
What also has to be considered in this issue is the amount of dollars the UFC and it's fans brought to the city of Sydney. With hotels, restaurants, tourism, etc., one can only imagine the type of financial impact 20,000 MMA fans had that weekend.
Is part of this event's success due to the fact that it was the first time the UFC had ever held an event in Australia? Sure. But that point can also be used to prove how successful and powerful the UFC brand truly is. For never having been formally introduced to the great spectacle that is a live UFC event, UFC 110 showed just how very passionate and loyal fans of the UFC can be.