It seems silly to be on the eve of what the UFC calls a "major anncoument" and still be trying to figure out exactly what is going to be told. Why even bother when the annoucment will be made and spread across the ether of the internet within 60 minutes? Well, number one would be that it's just fun. Number two?
We all know that in the past when Dana has "huge" annoucments they always seem a little grey and/or extremly underwelming. But in their own words this is "major", so shouldn't that mean it's major to us fans too, even if we don't think so right away. What I mean is, it could be a type of annoucment that's meant to start buzz, or it could be meant to actually give us new information. But it very well could end up being another bleak explanation of what the UFC plans to do to the sport of MMA in the next ten years. You know, that grand plan that we're always hearing about.
What we know right now is that last week in the media build up to UFC 121 (one of UFC's most anticipated events all year) Dana White said in several different outlets that the UFC is expanding big time in the near future, and in one interview even went as far as to say they will be in one billion homes by 2011.
He's said in a sit down interview with Fighting Words with Mike Straka that the UFC didn't need a network, but they will eventually get on a network. He's even brought up the UFC starting their own network on TV. UFC fights all day long, you say? I'm interested in that.
The point is, in Dana's most recent media rounds he's made a point to talk about being on network TV, getting a TV deal done, and the UFC expanding even more next year. Now, I realize we hear this talk from him all of the time, but do we ever get a press release the very next week stating that their will be a press confrence held in a few days to announce something "major"? I can't remember that ever happening.
Overall, it could be the UFC pulling our chain a little bit and possibly just announcing something silly like the coaches for TUF season number 423. But the signs point to something else. Could it be that Brock Lesnar is going to wrestle The Undertaker at the next Wrestle Mania in Atlanta? Could it be the brand new UFC Network? Could it be the new TUF coaches? It could be any one of these things, but will it be? I doubt it.
One more hour MMA fans. The Final Hour.