New Year, same strategy.

Ultimate Fighting Championship (UFC) will once again give mixed martial arts fans options while one of its competitors, Strikeforce, promotes a live show.

UFC 107: "Penn vs. Sanchez," which was one of the more successful pay-per-view (PPV) events of 2009 for the promotion, will re-air on Spike TV on Jan. 30, 2010, at 10 p.m. ET.

Does the date sound familiar? Well, it should.

Strikeforce: "Miami" is scheduled to go off that same night from the BankAtlantic Center in Sunrise, Fla., on SHOWTIME.

Back in August, a UFC 100 replay that aired on Spike TV directly opposite the Strikeforce: "Carano vs Cyborg" event, drew a whopping two million viewers for a 1.8 rating in men 18-34, a 1.7 rating in men 18-49 and a 1.5 household rating.

Meanwhile, the Showtime broadcast of Strikeforce: "Carano vs. Cyborg," in comparison, averaged 576,000 viewers, with 856,000 tuning in for the night's main event.

It seems like an effective strategy ... if for nothing less than bragging rights alone.

UFC 107 featured a sensational performance from lightweight division champion BJ "The Prodigy" Penn as he successfully defended his title against number one division contender Diego "Nightmare" Sanchez in dominating fashion.

Former two-time heavyweight champion Frank Mir began his quest for a third title when he submitted Cheick Kongo in the co-featured fight of the night.

Strikeforce: "Miami," on the other hand, has a dynamite main event planned between Nick Diaz and Marius Zaromskis to determine the vacant Strikeforce welterweight title. Cristiane "Cyborg" Santos is slated to defend her 145-pound crown for the first time ever against Marloes Coenen.

What are your plans ... have a preference?