Dana White and company are one step closer to world domination.
Hundreds of millions of sports fans in China will now have the opportunity to see UFC superstars like Randy Couture, Georges St-Pierre and "Minotauro" Nogueira fight in the UFC Octagon. The Ultimate Fighting Championship organization today announced it has inked a deal with one of the country's largest web portals, Sohu.com to present UFC pay per view events online. Named the official web partner of the UFC in China, Sohu.com will live broadcast UFC events starting with UFC 109: RELENTLESS in February.
Sohu.com, Inc., (SOHU), is a leading online brand in China. Services provided by the company include news, search, e-mail, games and wireless messaging. Sohu.com was the official web partner for the 2008 Beijing Olympics, and is also the official partner of the NBA, ESPN, Adidas and Sports Illustrated in China.
"China is one of the gateways to building UFC into the biggest sport in the world," said Dana White, UFC President. "China is the cradle of martial arts, many of the styles that you see in the UFC were born in this country. With Sohu.com as our web partner, we look forward to presenting world class fights and to bringing the great tradition of martial arts back to its homeland in China."
The benefits of this deal are pretty obvious. With China's population, estimated to be over 1.3 billion, and with their culture's rich history in martial arts, the UFC now has the potential to gain tens, if not hundreds, of millions of new fans.
Just last summer, the UFC announced a partnership with Chinese television giant Inner Mongolia Television (NMTV). The channel airs up to 16 hours of UFC programming a month including shows like The Ultimate Fighter, UFC: Unleashed, and past Pay-per-view events; and is available in over 80 million homes with the potential to reach 240 million people.
Job well done boys. Keep up the good work.